Adventure tourism in Rio Grande do Norte (RN) is favored by its geography. One activity in this category, and the object of study of this research, is buggy riding. The aim of this research was to analyze how buggy riding emerged and developed as a tourist attraction in RN, identifying its characteristics and potentialities through interviews with professionals who work in the area. In terms of methodology, the research is characterized as exploratory descriptive, and qualitative in nature, conducted through structured interviews with professionals who conduct buggy tours in RN, most of them working for over twenty years in the region. As results, we point out the positive views regarding buggy tours as an attraction in RN, as well as aspects of its evolution. This demonstrates the importance of this activity for the state, not only for tourism, but for the whole network that is benefited through it.