This report presents the experience of the implementation of the “Tourism Observatory | SIGESTur” project, an action developed at the Federal Institute of São Paulo (IFSP Campus Cubatão). The project began in 2016, as result of academic research and university extension activity. This work reports and analyzes the results of the project, and proposes a model for innovative management of tourism destinations in the Brazilian context. In its first year, the project was considered one of the ten most innovative ideas in Brazilian tourism, at the I Tourism Innovation Camp, a contest promoted by the Panrotas portal with technical support from Sebrae (national development agency). In 2017, the case entitled “Hospitality and hostility relations among stakeholders: Influences in the competitiveness of tourist destinations” received an award during the IV World Research Summit for Tourism and Hospitality, a congress held in Orlando (USA). The project consists of two work fronts. For the elaboration of this report of experience, bibliographical and documentary research were carried out. The data analysis was done in 2019 to ensure that all previous actions were recorded. In the results, the establishment of a model is highlighted, for collecting, processing and analyzing data and distributing information to professionals in the travel and tourism industry.
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