Urban destinations concentrate on the largest amount of entertainment for LGBT Tourism (Lesbian, Gay, Bisexual, Transgender). Amsterdam (Netherlands) has several images and stereotypes that project it as a recognized gay-friendly tourist destination, motivated by the attributes associated with freedom, nightlife, parties, and the traditional LGBT Pride Parade in boats (Canal Parade). This study presents the historical evolution of Reguliersdwarsstraat, known as Amsterdam's gay street from the perspective of LGBT tourist territory, with analyses for the model proposed by Butler (1980), Life Cycle of the Tourist Area. The netnographic study describes the path that culminates in a successful case, starting in the 1960s, declining in 2010, and rejuvenating soon thereafter. The considerations point out that the existence of LGBT territories, such as Reguliersdwarsstraat, broadens the diversity of attractions for the tourist, a factor that contributes to the development of this niche.
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