The objective of the present study is to evaluate the influence of time pressure on tourists or visitors interested in visiting the destinations of Aracaju/SE and Salvador/BA, when accessing information about tourist attractions. In order to achieve the proposed objective, a quantitative study was carried out using the experimental method, considering two situations. In Situation 1, the participants had access to information about attractions from the TripAdvisor, for 5 minutes. In Situation 2 they accessed a developed and customized application, without the time pressure. To carry out the experiment, a scale of “intention of going to the destination” was elaborated and validated, considering the motivational variables of the model proposed by Swarbrooke & Horner (2016) and Schwartz (1994) theory of basic values. Thus, 215 interviews were conducted in the city of Aracaju and 240 in the city of Salvador considering a non-probabilistic sample. Was observed that, for the participants in Aracaju, tourist attractions related to the Hedonism Value were influenced by time pressure. For the participants in Salvador, the variables that stood out were the Tradition Value and Security Value.