With the arrival of the pandemic caused by the SARS-CoV-2 virus, numerous sectors of the world economy were practically paralyzed, and tourism activity can be highlighted as one of the main ones. In view of this, tourist attractions, equipment, services, and tourist infrastructure, sought ways to circumvent this moment of crisis, however only a few were successful. Tourism organizations linked to digital environments, which sought to innovate in the market, faced greater challenges and effectively dealt with the uncertain environment created by Covid-19, were the ones that stood out the most. These companies that survive in the midst of a risky scenario, which have a technological base and a scalable, sustainable and repeatable business model, are currently called Startup. Therefore, the present study aims to analyze and score the main critical factors for the success of tourism startups during the pandemic, using real examples of organizations that were successful in this period, as the main basis for extracting information.