With the increasing use of discourse analysis (DA) methodology in the humanities
and social sciences, including tourism, there is a need to determine which subjects are necessary
to understand and elucidate their discourses. Tourism, as a multifaceted phenomenon, tends to
have a multitude of actors in its formulation and implementation, which tends to make research
even more complex. This paper provides a bibliographical study to outline these themes, their
importance in tourism and the circumstances of their discourses for an analysis of the proposed
methodology based on the three key DA concepts: power, ideology and hegemony. As a result,
this paper identifies six major groups of players: state and government; tourism trade; tourists;
local residents; academy and media. As an implication, it is hoped that this paper will contribute
to the advancement of discourse analysis methodology in tourism, particularly in the field of
public policy.