ABSTRACT
Identify what are the main reasons for losing
customers is
essential for companies that offer subscription services, plans or
any other recurring method of payment. The application of data
mining techniques may assist to find out patterns that can trace the
most likely customers to become churns. Thro ugh this research,
using the data mining process, it was possible to identify that,
among other factors, the non non-utilization of the main system
modules and the high default rates corroborates for customers to
become churn.
O Computer on the Beach é um evento técnico-científico que visa reunir profissionais, pesquisadores e acadêmicos da área de Computação, a fim de discutir as tendências de pesquisa e mercado da computação em suas mais diversas áreas.
