This article examines the factors influencing the students that attend
the Gama Faculty at the University of Brasilia when choosing
the Software Engineering Undergraduate Course. Exploratory research
and quantitative approach. The data were collected through
a questionnaire applied to 61 incoming undergraduate students who
wished to attend the referred undergraduate course in November
2019. The results revealed that the choice of the Software Engineering
course is related to the students’ affinity with the profession,
but the financial compensation and the employability also influence
on the course choice. The results also revealed that the choice of
the University of Brasilia institution is mainly related to reputation,
quality of teaching, student recommendation and employability,
due to the institution’s name.