• Abstract

    INDIVIDUAL VALUES: A CONCEPTUAL MODEL FOR UNDERSTANDING THE REDEFINITION OF THE USE OF INFORMATION TECHNOLOGY IN ORGANIZATIONS

    DOI 10.14210/alcance.v16n1.p115-131
    Published date: 28/04/2009
    The objective of this article is to explain how individuals define Information Technology (IT) in organizations, based on their values. Individual values influence the actions, with repercussions on the redefinitions of the use of technology. The social construction of reality and the vision of the IT user as an agent in the use of the technology are premises of this essay. The discussion presented is based on the idea that the structure of technology is built through practice, and that individual values, beliefs and expectations will influence the use of IT. A conceptual model is proposed, to be empirically tested, which presents different types of IT use and their effects on the technology. The justifications and motivations for these uses are associated with the individual values.

Revista Alcance

Revista Alcance is a Brazilian free access journal, published every four months, linked to the Graduate Program in Administration and the Professional Master’s degree in Administration, Internationalization and Logistics Program of the University of Vale do Itajaí – Univali. We seek to publish theoretical-empirical and technological articles in the areas of Business Administration. Different theoretical and methodological perspectives are welcome, as long as they are consistent with and relevant to the development of the area.

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