DIGITAL MUSIC CONSUMPTION IN THE ACCEPTANCE AND USE OF TECHNOLOGY
Published date: 25/11/2019
Music has been an integral part of the history of mankind. Among the various possible approaches, music can be studied as a form of entertainment. In recent years, streaming has become a major trend in music consumption. The purpose of this work was to identify the factors that influence the consumption of digital music, based on the theories of acceptance and use of technology. We performed a mixed research, with the respondents being users of a platform that provides services of music delivery. The qualitative phase, with semi-structured interviews submitted to content analysis, aimed to identify new attributes that are not present in the proposal for the adoption and use of technology model (UTAUT2). The quantitative phase was developed to test the hypothesis of a model called here a modified utaut2, and included 227 respondents. The data collected were analyzed using SPSS software, version 19. The results indicate that digital music users use this type of service for Hedonic Motivation, Context, Social Influence, Perceived Value, Effort Expectancy and Performance Expectancy.