• Abstract

    DIGITAL MUSIC CONSUMPTION IN THE ACCEPTANCE AND USE OF TECHNOLOGY

    Published date: 25/11/2019
    Music has been an integral part of the history of mankind. Among the various possible approaches, music can be studied as a form of entertainment. In recent years, streaming has become a major trend in music consumption. The purpose of this work was to identify the factors that influence the consumption of digital music, based on the theories of acceptance and use of technology. We performed a mixed research, with the respondents being users of a platform that provides services of music delivery. The qualitative phase, with semi-structured interviews submitted to content analysis, aimed to identify new attributes that are not present in the proposal for the adoption and use of technology model (UTAUT2). The quantitative phase was developed to test the hypothesis of a model called here a modified utaut2, and included 227 respondents. The data collected were analyzed using SPSS software, version 19. The results indicate that digital music users use this type of service for Hedonic Motivation, Context, Social Influence, Perceived Value, Effort Expectancy and Performance Expectancy.

Revista Alcance

Revista Alcance is a Brazilian free access journal, published every four months, linked to the Graduate Program in Administration and the Professional Master’s degree in Administration, Internationalization and Logistics Program of the University of Vale do Itajaí – Univali. We seek to publish theoretical-empirical and technological articles in the areas of Business Administration. Different theoretical and methodological perspectives are welcome, as long as they are consistent with and relevant to the development of the area.

Access journal