• Abstract

    INTERNATIONAL COMPETITIVENESS BASED ON RESOURCES IN THE BRAZILIAN FOOTWEAR SECTOR

    DOI 10.14210/alcance.v13n2.p245-266
    Published date: 05/08/2008
    Internationalization is a strategy used by companies to increase their presence in the international market. The resources are linked to the internationalization strategies, to determine the relationship between them. For the theoretical basis, the resource classifications (FAHY, 2002) and internationalization strategies (SHARMA and ERRAMILLI, 2004) were used. It focuses on the dynamic nature of the RBV. The data collected relate to 2004 and 2005, with 15 companies from the Brazilian footwear sector. It concludes that the companies that use more complex internationalization strategies, on entry to the international market and in the future, consider capacity, tangible resources and intangible resources to be more strategic, in that order. However, in the current context, skills, intangible resources and tangible resources, respectively, are considered more strategic.

Revista Alcance

Revista Alcance is a Brazilian free access journal, published every four months, linked to the Graduate Program in Administration and the Professional Master’s degree in Administration, Internationalization and Logistics Program of the University of Vale do Itajaí – Univali. We seek to publish theoretical-empirical and technological articles in the areas of Business Administration. Different theoretical and methodological perspectives are welcome, as long as they are consistent with and relevant to the development of the area.

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