Objective: This article aims to show how humanized management impacts and contributes to cooperativism, in times of pandemic. Methodology: As a methodology, bibliographic, documentary research and interviews with managers and employees of four cooperatives in Rio Grande do Sul were used. Results: The results showed that the cooperative strategies and practices implemented in the analyzed cooperatives are covered by all pillars of humanized management, being that technology ends up assuming a fundamental role in this interrelation and in this context. The study concludes that humanized management is a value and sustainability strategy, minimizing the negative consequences generated by the pandemic, impacting and positively contributing to the development of the analyzed cooperatives and their agents involved, the cooperative market and the whole of society. Contributions: Although the study has limitations in terms of sample size and is restricted to a specific institutional segment and context, its theoretical, practical and social contributions regarding approaches related to Covid-19 and other pandemics, humanized management and cooperativism are highlighted. as to the way in which these approaches impact on the actors, processes and dynamics of organizational and territorial development, in times of complexity, changes and uncertainties. The relevance of the study for academics, teachers and theorists in the areas of management, health and development, and for managers and other stakeholders involved in the dynamics of action and development of cooperatives is also emphasized. Originality: The study also fills a research gap regarding the demand for studies on the contributions of humanized management to cooperativism and on this interrelation in the context of the pandemic.