Dilemma: This study case depicts the dilemma of a company specialized in producing multi-laminated plywood sheets, which after 15 years in the market, has sought strategies for ongoing improvement aimed at reducing waste in the production process.
Educational objective: The educational objectives are: (a) to identify and differentiate types of demand and their impacts on the value chain; (b) evaluate processes from the perspective of Lean Manufacturing philosophy and (c) illustrate how good ongoing improvement practices can help reduce waste.
Contextualization: After bringing together a long-awaited business among friends, its managers must map and minimize raw material waste.
Main theme: The central theme of the case is the philosophy of Lean Manufacturing and its ongoing improvement tools, especially Value Stream Mapping (VSM).
Audience: This case was written for use in graduate courses in Administration, Logistics and Production Engineering.
Limitations: Despite the relevance of the topic within an organizational context, the case study took place in 2015.
Originality / value: The writing of the case presents a logic so that students can design the VSM, exercising their ability to analyze processes and stimulating creativity to solve problems under the pillars of the philosophy addressed.
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Liker, J. K. (2007a). O Modelo Toyota [Versão eletrônica]: 14 princípios de gestão do maior fabricante do mundo. (L.B. Ribeiro, Trad.). Porto Alegre: Bookman. (Obra original publicada em 2004).
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Revista Alcance is a Brazilian free access journal, published every four months, linked to the Graduate Program in Administration and the Professional Master’s degree in Administration, Internationalization and Logistics Program of the University of Vale do Itajaí – Univali. We seek to publish theoretical-empirical and technological articles in the areas of Business Administration. Different theoretical and methodological perspectives are welcome, as long as they are consistent with and relevant to the development of the area.
