Dilemma: After facing several challenges in her career, an entrepreneur lives a dilemma regarding the future of her business: should encourage your daughter to take the lead or would it be better to end the activities?
Educational objective: Provide a reflection on the challenges that women face when entrepreneurship and the role of entrepreneurial skills in overcoming them.
Contextualization: The case narrates the entrepreneurial trajectory of Ana, a mother who, faced with limited opportunities in her field of study, decides to undertake alongside her husband. Initially working in the administrative area, Ana soon discovers her true passion and talent in the field of gardening and landscaping, where she builds a loyal clientele. However, what she did not expect is that, amid a tumultuous separation, she would need to confront various challenges in taking over the leadership of the business. For her, being an entrepreneurial woman has become a challenge that her daughter is currently interested in living.
Main topic: Barriers to female entrepreneurship.
Audience: Undergraduate students or postgraduate courses in the area of administration, as well as courses that have female entrepreneurship as a theme.
Originality/value: The case enables the understanding of concepts of developing entrepreneurial skills within the context of female entrepreneurship.
Alperstedt, G. D., Ferreira, J. B., & Serafim, M. C. (2014). Empreendedorismo feminino: Dificuldades relatadas em histórias de vida. Revista de Ciências da Administração, 16(40), 221-234.
Buaride, A., Gomes, J., P. E. De Medeiros Vale, M., & Maria Jorge Nassif, V. (2022). Barreiras Ao Empreendedorismo Por Mulheres. Revista de Empreendedorismo e Gestão de Micro e Pequenas Empresas, 7(1), 1-22.
Davis, P. J., & Abdiyeva, F. (2012). En Route to a Typology of the Female Entrepreneur? Similarities and Differences Among Self-Employed Women. Journal of Management Policy and Practice, 13(4), 121-137.
Gorji, M. B., & Rahimian, P. (2011). The study of barriers to entrepreneurship in men and women. Australian Journal of Business and Management Research, 1(9), 31-36.
Man, T. W. Y., & Lau, T. (2000). Entrepreneurial competencies of SME owner/manager in the Hong Kong services sector: a qualitative analysis. Journal of Enterprising Culture, 8(3), 235-254.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Revista Alcance is a Brazilian free access journal, published every four months, linked to the Graduate Program in Administration and the Professional Master’s degree in Administration, Internationalization and Logistics Program of the University of Vale do Itajaí – Univali. We seek to publish theoretical-empirical and technological articles in the areas of Business Administration. Different theoretical and methodological perspectives are welcome, as long as they are consistent with and relevant to the development of the area.
