Objective: To identify the influence of intrinsic and extrinsic motivational attributes in choosing a financial institution.
Methodology: A descriptive quantitative survey was conducted with 402 respondents, and for data analysis logistic regression was used.
Results: It was possible to find that the dimensions of reputation and service, both belonging to the extrinsic attributes, represent a greater influence on the choice of financial institution by young people of generation Z.
Theoretical implications: The study contributes to previous literature in advancing on the motivational attributes for choosing financial institutions, delving deeper into the behavior of generation Z, and adapting existing scales.
Originality: It stands out as an evolution for the theory of the study of the influence of intrinsic and extrinsic aspects with the connection of the scales used, as well as the validation of the instrument.
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Revista Alcance is a Brazilian free access journal, published every four months, linked to the Graduate Program in Administration and the Professional Master’s degree in Administration, Internationalization and Logistics Program of the University of Vale do Itajaí – Univali. We seek to publish theoretical-empirical and technological articles in the areas of Business Administration. Different theoretical and methodological perspectives are welcome, as long as they are consistent with and relevant to the development of the area.
