• Abstract

    "ALL OF US, MARIAS" APP: TECHNOLOGY AS A FOUNDATION IN THE FIGHT AGAINST VIOENCE AGAINST WOMEN

    Published date: 16/12/2025

    Objective: To analyze the functionality of a new technological tool that helps protect women victims of domestic violence, implemented by the Military Brigade in the city of Santa Maria, RS, through a simulation process with the stakeholders involved.

    Context: Violence against women is deeply rooted in historical and cultural factors, sustained by patriarchal structures that still persist in contemporary society. At the same time, technological advancements are being observed in people's daily lives, with the development of digital tools aimed at preventing domestic violence.

    Diagnosis: The research analyzed the implementation of the application in Santa Maria, RS, focusing on the functionality of the "Panic Button," operated in partnership with CIOSP. Aspects such as ease of use, security offered, and practical contribution to the effectiveness of MPUs were evaluated. The tool's effectiveness and results indicate that it provides women with a greater sense of security.

    Originality/Value: The study stands out for integrating technology, public policies, and social protection, offering a practical analysis of an innovative resource for combating violence against women in a specific municipal context. The applied approach allows us to understand how technology can directly protect the physical and emotional integrity of victims. It also highlights the importance of continuous investment by the government and systematic monitoring of the application of these tools to ensure their accessibility to women at risk. Thus, it can be described as a promoter of gender equity and social justice. Its limitations stem from low social awareness of the severity of violence against women and the lack of opportunities for victims of violence to participate.

Revista Alcance

Revista Alcance is a Brazilian free access journal, published every four months, linked to the Graduate Program in Administration and the Professional Master’s degree in Administration, Internationalization and Logistics Program of the University of Vale do Itajaí – Univali. We seek to publish theoretical-empirical and technological articles in the areas of Business Administration. Different theoretical and methodological perspectives are welcome, as long as they are consistent with and relevant to the development of the area.

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