• Abstract

    FEASABILITY INDICATORS AND COMPETITIVE STRATEGIES: THE CASE OF GARLIC PRODUCERS IN THE REGION OF CURITIBANOS-SC

    Published date: 04/09/2008
    This article analyzes aspects relating to the competitiveness of garlic growing in the region of Curitibanos-SC, focusing specifically on the financial return of the activity. It also discusses the concept of Local Productive Arrangements as a feasible strategy for sustaining the feasibility of this type of agribusiness. The basic hypothesis is that garlic growers have made agroindustrial investments in this region and garlic growing is presented as an alternative means of widening or diversifying these investments. For the financial feasibility analysis, the profitability indicators (VPL; VPLa; IBC and ROIA), and two risk indicators (TIR and PAY-BACK) were used. Despite evidence of high levels of profitability and the existence of barriers to entry, the business success of these small business depends on the formulation of competitive strategies, implemented via local productive arrangements.

Revista Alcance

Revista Alcance is a Brazilian free access journal, published every four months, linked to the Graduate Program in Administration and the Professional Master’s degree in Administration, Internationalization and Logistics Program of the University of Vale do Itajaí – Univali. We seek to publish theoretical-empirical and technological articles in the areas of Business Administration. Different theoretical and methodological perspectives are welcome, as long as they are consistent with and relevant to the development of the area.

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