This study analyzes nine years (2003-2011) of research on strategy in Brazil, published in the country’s main business administration periodicals in the country, and on the annals of the EnANPAD, in the division Strategy of Organizations (ESO) and the 3Es. The sample, consisting of 1524 articles, was submitted to content analysis using a dictionary of terms for classification of themes and research methodologies. The main results indicate the continued predominance of exploratory research, through qualitative case studies, and a tendency towards the growth of research on themes of international business, socienvironmental sustainability, and corporate ethics, Although these research themes are consistent with the national and global context, the abundance of exploratory research does not contribute or alter the existing theoretical paradigms of the Brazilian reality, nor does it contribute to the insertion of this community in the international forum of debate.