OPEN INNOVATION AS A TOOL FOR GENERATING GLOBAL BENEFITS: A STUDY ON THE OpenIDEO PLATFORM
Published date: 24/02/2017
Innovation is one of the important factors for the competitiveness and survival of businesses in the global market. In this context, there is a need to create new forms of innovation, in which companies face the challenge of migrating from closed innovation to new concepts such as open innovation, co-creation, designing thinking, and crowdsourcing. The present study is intended to fill this gap, by mapping the challenges launched in OpenIDEO platform in the period 2012 to 2013. For this purpose, we performed a descriptive study with a qualitative approach and content analysis of the OpenIDEO case, consisting of an open innovation platform to which people around the world can submit ideas to solve global problems. It was found that in the period analyzed, ten challenges were launched in the online community. These challenges were assigned to six thematic areas: innovation, sustainability, young people, violence against civilians, wellbeing in old age, and accessibility. The collaborative activities launched included of 86 winning ideas, 62 of which related to seven challenges that are now in the implementation stage. Based on the results, it is seen that there is significant involvement of the online community in the challenges launched, as all the challenges received ideas, applause, and followers.