The objective of this study was to identify the inductive factors that predict the economic value vectors of a firm and/or its shareholder, presenting, as a conciliatory, mediating and arbitrary identity, Lifetime Value metrics (CLV) and Customer Portfolio Value – to support managerial and strategic decision–making by tangible economic value. A literature search identified one hundred and fifty-three (153) articles published in specific journal databases in the areas of engineering, technology, mathematics, and social sciences such as business administration. From this universe, (35) thirty-five empirical models were found, and their contributions analyzed using the approach of contemplation of tangible value vectors for the firm and/or shareholders. The results suggest that the advent of information technology has led to the production of knowledge for a more structured decision-making in relation to customer management by tangible economic value. Seventeen (17) models of profitability pattern analysis, (9) nine models on optimization of resource allocation, (5) five models on acquisition, retention and social effects, and (4) four models of company valuation through clients were evidenced.