• Abstract

    SOCIAL RESPONSIBILITY AT THE ENANPAD

    Published date: 31/07/2008
    This work proposes a theoretical reflection of the theme of social responsibility, based on a study of the articles presented in the annals of the ENANPAD (National Congress of the National Association of Postgraduate Studies in Business Administration), as well as a review of the literature most frequently cited in the annals, in order to gain a better understanding of the subject. The article presents a brief history of the subject and analyzes different possible approaches, based on the theoretical framework used in the history of the Congress up to 2006, two years after the creation of the area of social management, which led to a new, significantly wider cycle in the area. The theoretical reflection by the authors categorizes the subject into: Social Responsibility as a form of Modism; The Liberals, Neoliberals and similar groups; Social Legitimization; An Ethical Issue; and lastly, Corporate Social Responsibility.

Revista Alcance

Revista Alcance is a Brazilian free access journal, published every four months, linked to the Graduate Program in Administration and the Professional Master’s degree in Administration, Internationalization and Logistics Program of the University of Vale do Itajaí – Univali. We seek to publish theoretical-empirical and technological articles in the areas of Business Administration. Different theoretical and methodological perspectives are welcome, as long as they are consistent with and relevant to the development of the area.

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