Objetivo: Este artículo tiene como objetivo responder a la siguiente pregunta de investigación: ¿Cómo media la capacidad de conectividad digital del ecosistema digital el impacto de la estrategia en el desempeño del negocio digital?
Diseño / metodología / enfoque: Se aplicó una encuesta y para el análisis se utilizó el modelado de ecuaciones estructurales de mínimos cuadrados parciales (PLS-SEM) con el software SmartPLS.
Resultados: Los principales resultados indican que la capacidad de respuesta a las demandas del mercado y de los consumidores es fundamental para el desempeño del negocio digital, debiendo establecerse estrategias para incrementar el portafolio de productos y aumentar la velocidad en la toma de decisiones.
Limitaciones / implicaciones de la investigación: La principal limitación del estudio se debe a que las empresas de investigación son del sector retail.
Implicaciones prácticas: Se encontró que las empresas necesitan considerar el ecosistema en su estrategia de transformación digital, ya que permite flexibilidad en la conexión entre los actores del negocio, influyendo positivamente en el desempeño financiero.
Implicaciones teóricas: La principal implicación teórica es que el estudio presenta un modelo de investigación que busca medir el impacto de las estrategias digitales en el desempeño de los negocios digitales, mediado por la capacidad de conectividad del ecosistema.
Originalidad / valor: El valor del estudio se debe a que el modelo se aplica en el contexto de la transformación digital, explorando las capacidades digitales.
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Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
La Revista Alcance es una revista brasileña de libre acceso, con publicación cua-trimestral, vinculada al Programa de Posgrado en Administración y Programa de Maestría Profesional en Administración - Gestión, Internacionalización y Logística de la Universidade do Vale do Itajaí – Univali. Buscamos publicar artículos de traba-jos teóricos-empíricos y tecnológicos en las áreas de Administración. Diferentes perspectivas teóricas y metodológicas son bienvenidas, desde que sean consisten-tes y relevantes para el desarrollo del área.
