• Resumen

    ANTECEDENTES DE LOS COSTOS DE CAMBIO RELACIONALES: DEPENDENCIA DE RECURSOS E INTERCAMBIO DE INFORMACIÓN

    DOI 10.14210/alcance.v29n3(Set/Dez).p387-400
    Published date: 14/04/2023

    Objetivo: Verificar la influencia de la dependencia de recursos y el intercambio de información sobre los costos del intercambio relacional entre compradores y proveedores de servicios de transporte.

    Método: Investigación con enfoque cuantitativo, con datos obtenidos a través de una encuesta, evaluó la percepción de profesionales de empresas del sector de alimentos y bebidas que subcontratan actividades de transporte, y contó con la participación de 120 profesionales de los sectores de transporte y logística de estas organizaciones. Para el análisis del modelo estructural se utilizó la técnica de Modelado de Ecuaciones Estructurales por Mínimos Cuadrados Parciales.

    Resultados: Los resultados revelan que la dependencia de las empresas de alimentos y bebidas de los proveedores de servicios de transporte puede llevar a estas organizaciones a compartir información. También sugieren que el intercambio de información en las relaciones investigadas puede instigar el desarrollo de vínculos psicológicos y emocionales entre los socios comerciales, constituyendo costos de intercambio relacional.

    Contribuciones: Tales resultados tienen contribuciones teóricas y prácticas, sugiriendo que la dependencia de los recursos de los compradores de sus proveedores puede instigar el intercambio de información entre los socios. Además, el intercambio de información puede fomentar la continuidad de las relaciones debido a las barreras relacionales al intercambio. Además, el estudio se suma a la literatura al analizar la dependencia y el intercambio de información juntos, ya que estudios anteriores analizaron dichos constructos de manera disociada y en contextos diferentes al investigado aquí.

    Originalidad: El estudio se justifica al destacar elementos capaces de alentar a los socios a compartir información relevante para sus operaciones y de evitar que los clientes cambien de proveedor debido a barreras personales y de marca.

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Revista Alcance

La Revista Alcance es una revista brasileña de libre acceso, con publicación cua-trimestral, vinculada al Programa de Posgrado en Administración y Programa de Maestría Profesional en Administración - Gestión, Internacionalización y Logística de la Universidade do Vale do Itajaí – Univali. Buscamos publicar artículos de traba-jos teóricos-empíricos y tecnológicos en las áreas de Administración. Diferentes perspectivas teóricas y metodológicas son bienvenidas, desde que sean consisten-tes y relevantes para el desarrollo del área. 

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