Objetivo: El objetivo de este estudio es explicar cómo la effectuation y sus medios effectuales contribuyen en la creación de nuevos emprendimientos en el emprendimiento de estilo de vida.
Método: A partir de un método cualitativo exploratorio de casos múltiples, se recopilaron datos mediante entrevistas semiestructuradas y análisis documental en cinco emprendimientos ubicados en el estado de São Paulo.
Resultados: Los resultados destacan la ambigüedad y el dinamismo de las identidades, conocimientos previos y redes de relaciones de los emprendedores, que se agregan y fortalecen continuamente, potenciando los medios disponibles para la creación de un emprendimiento de estilo de vida.
Originalidad y Valor: La investigación contribuye a la teoría de la Effectuation al profundizar la comprensión de la naturaleza dinámica y ambigua de los medios efectuados en la creación de nuevos emprendimientos de estilo de vida, ofreciendo una nueva perspectiva sobre cómo estos medios son activados y utilizados por los emprendedores.
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La Revista Alcance es una revista brasileña de libre acceso, con publicación cua-trimestral, vinculada al Programa de Posgrado en Administración y Programa de Maestría Profesional en Administración - Gestión, Internacionalización y Logística de la Universidade do Vale do Itajaí – Univali. Buscamos publicar artículos de traba-jos teóricos-empíricos y tecnológicos en las áreas de Administración. Diferentes perspectivas teóricas y metodológicas son bienvenidas, desde que sean consisten-tes y relevantes para el desarrollo del área.
