The objective of this article is to explain how individuals define Information Technology (IT) in organizations, based on their values. Individual values influence the actions, with repercussions on the redefinitions of the use of technology. The social construction of reality and the vision of the IT user as an agent in the use of the technology are premises of this essay. The discussion presented is based on the idea that the structure of technology is built through practice, and that individual values, beliefs and expectations will influence the use of IT. A conceptual model is proposed, to be empirically tested, which presents different types of IT use and their effects on the technology. The justifications and motivations for these uses are associated with the individual values.