Objetivo: O presente artigo tem como objetivo responder à seguinte questão de pesquisa: Como a capacidade digital de conectividade do ecossistema digital media o impacto da estratégia no desempenho de negócio digital?
Design/metodologia/abordagem: Foi aplicada uma Survey e, para análise, utilizou-se a modelagem de equações estruturais de mínimos quadrados parciais (PLS-SEM) com o software SmartPLS.
Resultados: Os principais resultados indicam que a capacidade de resposta às demandas do mercado e consumidores é essencial para o desempenho do negócio digital devendo ser estabelecidas estratégias de aumento de portfólio de produtos e aumento na velocidade de tomada de decisões.
Limitações/implicações da pesquisa: A principal limitação do estudo se deve ao fato de que as empresas pesquisadas são do ramo do varejo.
Implicações práticas: Verificou-se que as empresas precisam considerar o ecossistema em sua estratégia de transformação digital, pois ele permite uma flexibilidade na conexão entre os atores do negócio, influenciando positivamente no desempenho financeiro.
Implicações teóricas: A principal implicação teórica é que o estudo apresenta um modelo de pesquisa que busca mensurar o impacto das estratégias digitais no desempenho do negócio digital, mediado pela capacidade de conectividade do ecossistema.
Originalidade/valor: O valor do estudo se deve ao fato da aplicação do modelo no contexto de transformação digital, explorando as capacidades digitais.
Alam, S. L., & Campbell, J. (2016). Understanding the Temporality of Organizational Motivation for Crowdsourcing. Scandinavian J. Inf. Systems, 28(1), 4.
Bärenfänger, R., & Otto, B. (2015). Proposing a Capability Perspective on Digital Business Models. In Conference on Business Informatics, 17., Portugual: IEEE.
Barrett, M. (2015). Service innovation in the digital age: key contributions and future directions. MIS Quarterly, 39(1), 135-154.
Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. (2013). Digital business strategy: toward a next generation of insights. MIS Quarterly, 37(2), 471-482.
Chekwa, E., & Daniel, A. (2104). Digital Technology: Transforming Lifestyles And Business Practices. International Journal of the Academic Business World, 8(2).
Chin, W. W. (1998). Commentary: Issues and opinion on structural equation modeling. MIS Quarterly, 22(1), 7e16.
Daniel, E. M., Ward, J. M., & Franken, A. (2014). A dynamic capabilities perspective of IS project portfolio management. The Journal of StrategiCInformation Systems, 23(2), 95-111.
Dong, H., Hussain, F. K., & Chang, E. J. (2007). Exploring the conceptual model of digital ecosystem. In Digital Telecommunications. 2., ICDT.
Dąbrowska, J., Almpanopoulou, A., Brem, A., Chesbrough, H., Cucino, V., Di Minin, A., ... & Ritala, P. (2022). Digital transformation, for better or worse: a critical multi‐level research agenda. R&D Management.
Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: What are they. Strategic Management Journal, 21(1), 1105-1121.
Fan, B. W. (2018). Velocity control strategy based on a cloud model for unmanned agricultural vehicle during obstacle crossing. Journal of South China Agricultural University, 39(4), 114-119.
Fichman, R. G., Dos Santos, B. L., & Zheng, Z. E. (2014). Digital innovation as a fundamental and powerful concept in the information systems curriculum. MIS quarterly, 38(2).
Hair, J. F. et al. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the academy of marketing science, 40(3), 414-433.
Hair J. F. et al. (2014) Partial least squares structural equation modeling (PLS-SEM) An emerging tool in business research. European Business Review, 26(2), 106-121.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review.
Hao, S., & Song, M. (2016). Technology-driven strategy and firm performance: Are strategic capabilities missing links?. Journal of Business Research, 69(2), 751-759.
Henfridsson, O., & Bygstad, B. (2013). The generative mechanisms of digital infrastructure evolution. MIS Quarterly, 907-931.
Granados, N., & Gupta, A. (2013). Transparency strategy: competing with information in a digital world. MIS Quarterly, 637-641.
Gielens, K., & Steenkamp, J.-B. E. M. (2019). Branding in the era of digital (dis) intermediation. International Journal of Research in Marketing.
Gupta, G., & Bose, I. (2019). Digital transformation in entrepreneurial firms through information exchange with operating environment. Information & Management, 103243.
Hylving, L., Henfridsson, O., & Selander, L. (2012). The role of dominant design in a product developing firm's digital innovation. JITTA: Journal of Information Technology Theory and Application, 13(2), 5.
Ivarsson, F., Svahn, F. (2020). Becoming a Digital Ecosystem Orchestrator-The Sydved Case.
Kane, G. C. (2015). Enterprise Social Media: Current Capabilities and Future Possibilities. MIS Quarterly Executive, 14(1), 1-15.
Karimi, J., & Walter, Z. (2015). The Role of Dynamic Capabilities in Responding to Digital Disruption: A Factor-Based Study of the Newspaper Industry. Journal of Management Information Systems, 32(1), 39-81.
Kazan, E., & Damsgaard, J. (2016). Towards a Market Entry Framework for Digital Payment Platforms. CAIS, 38, 37.
Koufteros, X. A. (1999). Testing a model of pull production: a paradigm for manufacturing research using structural equation modeling. Journal of Operations Management, 17(4), 467-488.
Lyytinen, K.; Yoo, Y.; Boland Jr, R. J. (2016). Digital product innovation within four classes of innovation networks. Information Systems Journal, 26(1), 47-75.
Malhotra, N. et al. (2006). Marketing research: An applied orientation. Pearson Education Australia.
Margiono, A. (2020). Digital transformation: setting the pace. Journal of Business Strategy.
Mas, J. M., & Gómez, A. (2021). Social partners in the digital ecosystem: Will business organizations, trade unions and government organizations survive the digital revolution?. Technological Forecasting and Social Change, 162, 120349.
Matt, C., Hess, T., & Benlian, A. (2015). Digital transformation strategies. Business & Information Systems Engineering, 57(5), 339-343.
Mithas, S., Tafti, A., & Mitchell, W. (2013). How a firm's competitive environment and digital strategic posture influence digital business strategy. MIS Quarterly, 511-536.
Mikalef, Patrick, Pappas, I. O., Krogstie, J., & Pavlou, P. A. (2020). Big data and business analytics: A research agenda for realizing business value. Information & Management, 57(1), 103237.
Nylén, D., & Holmström, J. (2015). Digital innovation strategy: A framework for diagnosing and improving digital product and service innovation. Business Horizons, 58(1), 57-67.
Park, Y., & Mithas, S. (2020). Organized Complexity of Digital Business Strategy: A Configurational Perspective. MIS Quarterly, 44(1).
Pavlou, P. A., & El Sawy, O. A. (2010). The “third hand”: IT-enabled competitive advantage in turbulence through improvisational capabilities. Information Systems Research, 21(3), 443-471.
Pinsonneault, A., & Kraemer, K. (1993). Survey research methodology in management information systems: an assessment. Journal of management information systems, 10(2), 75-105.
Podsakoff, P. M. et al. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of applied psychology, 88(5), 879.
Rai, A., & Sambamurthy, V. (2006). Editorial notes-the growth of interest in services management: Opportunities for information systems scholars. Information Systems Research, 17(4), 327-331.
Rai, A., Patnayakuni, R., & Seth, N. (2006). Firm performance impacts of digitally enabled supply chain integration capabilities. MIS Quarterly, 225-246.
Saarikko, T. (2016). Platform provider by accident. Business & Information Systems Engineering, 58(3), 177-191.
Sehnem, S., Dal Magro, C. B., Mazzioni, S., Lunkes, R., & Zanella, A. C. (2021). Capacidade de adaptação das empresas em um cenário de crise. Revista Gestão Organizacional, 14(1), 33-53.
Senyo, P. K., Liu, K., & Effah, J. (2019). Digital business ecosystem: Literature review and a framework for future research. International Journal of Information Management, 47, 52-64.
Setia, P., Venkatesh, V., & Joglekar, S. (2013). Leveraging Digital Technologies: How Information Quality Leads to Localized Capabilities and Customer Service Performance. MIS Quarterly, 37(2), 565-590.
Sharma, P. N., & Kim, K. H. (2013). A comparison of PLS and ML bootstrapping techniques in SEM: A Monte Carlo study. In: New perspectives in partial least squares and related methods. Springer, New York, NY, 201-208.
Sia, S. K., Weill, P., & Zhang, N. (2021). Designing a Future-Ready Enterprise: The Digital Transformation of DBS Bank. California Management Review, 63(3), 35-57.
Soma, K., Termeer, C. J., & Opdam, P. (2016). Informational governance–A systematic literature review of governance for sustainability in the Information Age. Environmental Science & Policy, 56, 89-99.
Tams, S., Grover, V., & Thatcher, J. (2014). Modern information technology in an old workforce: toward a strategic research agenda. The Journal of Strategic Information Systems, 23(4), 284-304.
Tan, B. et al. (2015). The Role of IS Capabilities in the Development of Multi-Sided Platforms: The Digital Ecosystem Strategy of Alibaba. Journal of the Association for Information Systems, 16(4), 248.
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18(7), 509-533.
Von Briel, F., Davidsson, P., & Recker, J. (2018). Digital technologies as external enablers of new venture creation in the IT hardware sector. Entrepreneurship Theory and Practice, 42(1), 47-69.
Weill, P., & Woerner, S. L. (2013). Optimizing your digital business model. MIT Sloan Management Review, 54(3), 71.
Westerman, G., Bonnet, D., & Mcafee, A. (2014). Leading digital: Turning technology into business transformation. Harvard Business Press.
Xu, G., Hou, G., & Zhang, J. (2022). Digital Sustainable Entrepreneurship: A digital capability perspective through digital innovation orientation for social and environmental value creation. Sustainability, 14(18), 11222.
Yeow, A., Soh, C., & Hansen, R. (2018). Aligning with new digital strategy: A dynamic capabilities approach. The Journal of Strategic Information Systems, 27(1), 43-58.
Yoo, Y. (2013). The tables have turned: How can the information systems field contribute to technology and innovation management research? Journal of the Association for Information Systems, 14(5), 227.
Yoo, Y., Henfridsson, O., & Lyytinen, K. (2010). Research commentary-The new organizing logic of digital innovation: An agenda for information systems research. Information Systems Research, 21(4), 724-735.
Yoo, Y. et al. (2012). Organizing for innovation in the digitized world. Organization Science, 23(5), 1398-1408.
Zouari, G., & Abdelhedi, M. (2021). Customer satisfaction in the digital era: evidence from Islamic banking. Journal of Innovation and Entrepreneurship, 10(1), 1-18.
Copyright (c) 2023 Revista Alcance
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.
A Revista Alcance é uma revista brasileira de livre acesso, com publicação quadrimestral, vinculada ao Programa de Pós-Graduação em Administração e Programa de Mestrado Profissional em Administração - Gestão, Internacionalização e Logística da Universidade do Vale do Itajaí – Univali. Procuramos publicar artigos de trabalhos teóricos-empíricos e tecnológicos nas áreas da Administração. Diferentes perspectivas teóricas e metodológicas são bem-vindas, desde que sejam consistentes e relevantes para o desenvolvimento da área.
