Objetivo: Verificar a influência da dependência de recursos e do compartilhamento de informações nos custos de troca relacional entre compradores e fornecedores de serviços de transporte.
Método: Pesquisa de abordagem quantitativa, com dados obtidos por meio de survey, avaliou a percepção de profissionais de empresas do setor de alimentos e bebidas que terceirizam atividades de transporte, e contou com a participação de 120 profissionais de setores de transporte e logística dessas organizações. Para análise do modelo estrutural, utilizou-se a técnica de Modelagem de Equações Estruturais por Mínimos Quadrados Parciais.
Resultados: Os resultados revelam que a dependência das empresas de alimentos e bebidas em relação aos fornecedores serviços de transporte pode levar essas organizações a compartilharem informações. Sugerem também que o compartilhamento de informações nos relacionamentos investigados pode instigar o desenvolvimento de vínculos psicológicos e emocionais entre os parceiros comerciais, constituindo custos de troca relacional.
Contribuições: Tais resultados têm contribuições teóricas e práticas, ao sugerir que a dependência de recursos dos compradores em relação aos seus fornecedores pode instigar a troca de informações entre os parceiros. Além disso, o compartilhamento de informações pode incentivar a continuidade dos relacionamentos devido às barreiras relacionais para a troca. Além disso, o estudo acrescenta à literatura ao analisar a dependência e o compartilhamento de informações de maneira conjunta, uma vez que estudos anteriores analisaram tais construtos de maneira dissociada e em contextos distintos do aqui investigado.
Originalidade: O estudo justifica-se ao evidenciar elementos capazes de estimular os parceiros a compartilhar informações relevantes para suas operações, e de coibir os clientes a realizar a troca de fornecedor em virtude das barreiras pessoais e com a marca.
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