Objetivo: Este estudo investiga o papel mediador da capacidade absortiva entre fontes externas de conhecimento e o desempenho em inovação de produtos no contexto de uma cooperativa de eletricidade.
Design/Metodologia/Abordagem: Realizado com uma metodologia quantitativa, o estudo envolveu a aplicação de um questionário a 82 empresas fornecedoras de uma cooperativa de eletricidade, utilizando o método Partial Least Squares (PLS) para testar o modelo estrutural.
Resultados: Os resultados indicam que as fontes externas de conhecimento, mediadas pela capacidade absortiva, têm uma associação significativa e positiva com o desempenho da inovação de produtos. As organizações precisam utilizar tanto fontes de conhecimento científico quanto industrial para desenvolver capacidades absortivas potenciais e realizadas, a fim de perceber benefícios financeiros, de mercado, técnicos, de clientes e estratégicos da inovação.
Originalidade/Valor: Destaca a importância estratégica da gestão do conhecimento para manter as organizações competitivas e inovadoras no ambiente de negócios atual. Nesse sentido o estudo aborda a necessidade de as organizações desenvolverem práticas relacionadas à absorção de conhecimento, enfatizando que essas práticas não só permitem a aquisição de informações relevantes para o negócio, mas também facilitam a propagação e transformação de rotinas, levando a melhorias em produtos e serviços.
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A Revista Alcance é uma revista brasileira de livre acesso, com publicação quadrimestral, vinculada ao Programa de Pós-Graduação em Administração e Programa de Mestrado Profissional em Administração - Gestão, Internacionalização e Logística da Universidade do Vale do Itajaí – Univali. Procuramos publicar artigos de trabalhos teóricos-empíricos e tecnológicos nas áreas da Administração. Diferentes perspectivas teóricas e metodológicas são bem-vindas, desde que sejam consistentes e relevantes para o desenvolvimento da área.
