• Abstract

    BRAZILIAN CULTURE FROM A FOREIGN PERSPECTIVE: PERCEPTIONS OF STUDENTS OF AN INTERNATIONAL MBA IN RIO DE JANEIRO

    Published date: 07/06/2018
    The study aimed to verify whether and how the categories of the main theoretical models of cultural dimensions identified in an initial literature review were reflected in the perceptions of experiences and described by foreign MBA students during their stay in the Brazilian city of Rio de Janeiro. For this purpose, a qualitative study was carried out, based on analysis of written reports of forty students of seventeen different nationalities. Based on the analysis of the reports, we identified correlations with most of categories of cultural models, and found the existence of biases in perception and judgment among the students from different cultures. Finally, the results suggest the development of multicultural abilities during the International MBA, helping the students to relativize and better understand the differences between their own and the Brazilian culture. Thus, we were able to see the effective contribution of the study to increase academic knowledge about the perceptions of foreigners in relation to Brazil and Brazilians, albeit with some with limitations, thus fulfilling its initial proposal.

Revista Alcance

Revista Alcance is a Brazilian free access journal, published every four months, linked to the Graduate Program in Administration and the Professional Master’s degree in Administration, Internationalization and Logistics Program of the University of Vale do Itajaí – Univali. We seek to publish theoretical-empirical and technological articles in the areas of Business Administration. Different theoretical and methodological perspectives are welcome, as long as they are consistent with and relevant to the development of the area.

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