• Abstract

    NICE’S STORY: A CASE OF LOVE, IDEALIZATION AND IDENTIFICATION IN ORGANIZATIONS

    Published date: 17/11/2017
    The organizational context has been considered one of the most important spaces in the construction of identity, where every day, more people find identification and a referential framework. The objective of this article is to bring a reflection on the processes of identification and idealization of workers with their organizations. Thus, through an approach involving qualitative research and the strategy of life story research, a reflection is offered on organizations, individuals, and their histories. The story is that of Nice, a hardworking woman whose life story is intertwined with that of an organization, in such a way that the destinies of the organization touched her personal life. Nice, the protagonist of this story, whose name was chosen in an allusion to the Greek goddess Nike (or Nice, in Portuguese) symbolizing victory and strength, moves through scenarios of identification and idealization, permeated by a process of corruption that characterizes her drama. The analysis of her story reveals how organizations, as spaces of identity struggles and power games, can represent a break in the story of their workers, a new beginning becoming necessary, without undermining their identities, which invites critical reflection on these events and their actors.

Revista Alcance

Revista Alcance is a Brazilian free access journal, published every four months, linked to the Graduate Program in Administration and the Professional Master’s degree in Administration, Internationalization and Logistics Program of the University of Vale do Itajaí – Univali. We seek to publish theoretical-empirical and technological articles in the areas of Business Administration. Different theoretical and methodological perspectives are welcome, as long as they are consistent with and relevant to the development of the area.

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