This teaching case study aims to promote discussion among students on situations related to people management through the company Collins Distribuidora, reporting its difficulties in the management of employees throughout the company’s growth, and the consequences caused by the lack of positioning of its managers. In 2016, after losing one of its main clients, Marlon, a partner in the company, believes it is now time to discuss its human resources management, so he invites the other partners, Carlos and Marcos to a meeting. They need to decide what to do and what possible solutions, taking into consideration the partners’ different positions. The idea is to encourage students to play the role of the managers, in order to stimulate discussion on possible short- and long-term strategies to resolve the challenges that the company faces. The case therefore presents a situation in which the reader is prompted to reflect on various concepts inherent to motivation, commitment and productivity, and to relate them to the reality of the corporate world. It is proposed that the case be applied in the Undergraduate courses in Business Administration and Human Resources Management.