Throughout Brazil, there is a teaching culture, in both the academic and business environments, that is focused more on providing qualifications than on a deep, transformative learning. This report therefore presents the means for both improving and broadening understanding of educational strategies, promoting an experience that explores the integration of deeper learning proposals, active methods, and the development of skills. It promotes the integration of educational activities among students of the master’s and undergraduate courses Business Administration at a Public University, reflecting on the application of the concept of competences in the classroom, as well as the means for their development, in an interdisciplinary way, through debates, stimulating self-knowledge, and mastery of the educational context. The concept of deeper learning is used to describe a set of competencies and/or goals set for students, aiming to characterize new practices and learning processes that will result in competencies. The experience reported here is geared towards the development of learning in terms of understanding what is learned in the context, developing critical thinking, developing communication and problem-solving skills, the ability to recognize complex situations, and finally, the ability to understand how to learn better in light of new contexts experienced. These elements were considered in the experience reported here.