Objective: This study aims to analyze the influence of holistic innovation helices on eco-innovation, as well as the consequent environmental practices, cleaner production, social actions, sustainable development, and regional development, through the perception of 2338 participants from southern Brazil, evidenced by six research hypotheses.
Design/methodology/approach: The methodology used was a quantitative and descriptive study, through the application of a survey with respondents from the Brazilian states of Paraná, Santa Catarina, and Rio Grande do Sul. For the data analysis, Exploratory Factor Analysis, Confirmatory Factor Analysis, and Structural Equation Modeling were used.
Results: The hypothesis tests indicate that the relationships between holistic innovation helix and eco-innovation (H1), eco-innovation and environmental practices (H2), eco-innovation and social actions (H4) and eco-innovation and regional development (H6) are considered to be of high intensity (>0.5), the relationship between eco-innovation and cleaner production (H3) of moderate intensity (>0.3 and <0.5). However, the relationship of eco-innovation and sustainable development (H5) is of low intensity (<0.3). The six research hypotheses were confirmed.
Originality/value: The main contribution of the study is evidence that eco-innovation is a strategic drive to significantly increase the elements of environmental sustainability, and a central point for actions aimed at environmental practices, social actions and cleaner production, to promote regional development in southern Brazil.
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