Objetivo: Este estudio tiene como objetivo analizar la influencia de las hélices de innovación holística en la eco-innovación, así como las consecuentes, prácticas ambientales, producción más limpia, acciones sociales, desarrollo sostenible y desarrollo regional, a través de la percepción de 2.338 participantes del sur de Brasil, evidenciada por seis hipótesis de investigación.
Diseño / metodología / enfoque: La metodología utilizada fue una investigación cuantitativa y descriptiva, posibilitada por una encuesta, la cual se aplicó a personas de Paraná, Santa Catarina y Rio Grande do Sul. Para el análisis de datos se utilizó Análisis Factorial Exploratorio, Análisis Factorial Modelado confirmatorio y de ecuaciones estructurales.
Resultados: Las pruebas de hipótesis indican que las relaciones entre hélices de innovación holística y eco-innovación (H1), eco-innovación y prácticas ambientales (H2), eco-innovación y acciones sociales (H4) y eco-innovación y desarrollo regional (H6) se consideran de alta intensidad (>0,5), la relación entre eco-innovación y producción más limpia (H3) es de intensidad moderada (> 0.3 y <0.5), sin embargo, la relación de eco-innovación y desarrollo sostenible (H5) es de baja intensidad (<0.3), sin embargo las seis hipótesis de La investigación ha sido confirmada.
Originalidad / valor: La principal contribución del estudio es la evidencia de que la eco-innovación es un impulso estratégico para incrementar significativamente los elementos de sostenibilidad ambiental, además de ser el punto central de las acciones dirigidas a prácticas ambientales, acciones sociales, producción más limpia orientadas al desarrollo regional en el sur de Brasil.
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La Revista Alcance es una revista brasileña de libre acceso, con publicación cua-trimestral, vinculada al Programa de Posgrado en Administración y Programa de Maestría Profesional en Administración - Gestión, Internacionalización y Logística de la Universidade do Vale do Itajaí – Univali. Buscamos publicar artículos de traba-jos teóricos-empíricos y tecnológicos en las áreas de Administración. Diferentes perspectivas teóricas y metodológicas son bienvenidas, desde que sean consisten-tes y relevantes para el desarrollo del área.
