Objective: analyzing how entrepreneurship is portrayed by the mass media in Brazil, based on data on one of the main national communication media, namely: Folha de São Paulo newspaper.
Design/methodology/approach: 1,288 news reports, published between January 2019 and December 2021, were analyzed based on using Structural Topic Modeling (STM) algorithm support and R programming language. Publications’ volume and the main entrepreneurship topics were herein described. In addition, content published in the year before the Covid-19 pandemic and those published during the aforementioned health crisis were comparatively analyzed, based on trends reported by previous research.
Results: there was increase in the number of publications during the pandemic period. Entrepreneurship’s positive image was maintained by the media, which disregarded narratives about entrepreneurs’ trajectories and failure times. Topics associated with minorities’ inclusion proved to be a novelty, with emphasis on social entrepreneurship.
Originality/value: the current research has evidenced entrepreneurship representation specificities, such as those associated with the pandemic period, although this scientific topic remains poorly explored at national level. STM highlights the news reports adopting discourse analysis among most studies on this subject. Furthermore, previous studies have mainly focused on news reports published in business magazines. In terms of social contribution, the current findings trigger a critical reflection on how mass media portray entrepreneurship in Brazil, and it enables addressing the need of developing more realistic and less romanticized narratives about this phenomenon.
.
Anderson, A. R., & Warren, L. (2011). The entrepreneur as hero and jester: Enacting the entrepreneurial discourse. International Small Business Journal, 29(6), 589-609.
Brush, C. G., Bruin, A., & Welter, F. (2009). A gender-aware framework for women's entrepreneurship. International Journal of Gender and Entrepreneurship, 1(1), 8-24. http://dx.doi.org/10.1108/17566260910942318
Casaqui, V. (2017). Discursos das pesquisas sobre empreendedorismo e empreendedorismo social na mídia digital. Chasqui: Revista Latinoamericana de Comunicación, 134, 299-313.
Castrogiovanni, G. J. (2018). Guest editor’s introduction: so what is entrepreneurship research?. International Entrepreneurship and Management Journal, 14, 509-511. https://doi.org/10.1007/s11365-018-0518-3
Chandra Y., Jiang L. C., & Wang C. J. (2016) Mining Social Entrepreneurship Strategies Using Topic Modeling. PLoS ONE, 11(3). https://doi:10.1371/journal.pone.0151342
Chaudhry, S., Xu, L. D., & Cao, X. F. (2018). Technological entrepreneurship and socio-economic change in BRIC countries. Technological Forecasting and Social Change, 135, 22-35. https://doi.org/10.1016/j.techfore.2018.07.054
Costa, A. M., Barros, D. F., & Martins, P. A. M. (2012). A alavanca que move o mundo: o discurso da mídia de negócios sobre o capitalismo empreendedor. Cadernos EBAPE.BR, 10(2), 357-375.
Dias, V. T., Secco, G. M., Pessoa, G. R. A., & Wetzel, U. (2007). Distinção entre as Noções de Empresária e 'Empreendedora' na Mídia de Negócios: Um Estudo Comparativo entre as Revistas Exame e Fortune. In Anais do XXXI Encontro da ANPAD – EnANPAD, Rio de Janeiro, RJ. Recuperado de http://www.anpad.org.br/diversos/down_zips/33/ESO-C2998.pdf
Dias, V. T., & Wetzel, U. (2010). Empreendedorismo como ideologia: análise do enfoque da revista Exame em dez anos de publicação (1990-99). Revista de Ciências Humanas, 44(1), 97-118.
DiMaggio, P., Nag, M., & Blei, D. (2013). Exploiting affinities between topic modeling and the sociological perspective on culture: Application to newspaper coverage of US government arts funding. Poetics, 41(6), 570-606.
Folha. (2021). Circulação e Audiência. Recuperado de https://www1.folha.uol.com.br/institucional/circulacao.shtml?fill=5
Gimenez, F. A. P. (2017). Empreendedorismo: bibliografia de artigos publicados em periódicos brasileiros. Universidade Federal do Paraná.
Glez-Peña, D., Lourenço, A., López-Fernández, H., Reboiro-Jato, M., & Fdez-Riverola, F. (2014). Web scraping technologies in an API world. Briefings in bioinformatics, 15(5), 788-797.
Hang, M., & van Weezel, A. (2007). Media and Entrepreneurship: What Do We Know and Where Should We Go?. Journal of Media Business Studies, 4(1), 51-70. https://doi.org/10.1080/16522354.2007.11073446
Kabir, I., & Abubakar, Y. A. (2023). Public policy responses to COVID-19 and the survival of ethnic minority businesses (EMBs): does entrepreneurial orientation (EO) matter?, International Journal of Entrepreneurial Behavior & Research, 29(3), 561-586. https://doi.org/10.1108/IJEBR-05-2021-0429
Laguía, A., & Moriano, J. A. (2021). Perceived representation of entrepreneurship in the mass media and entrepreneurial intention. International Entrepreneurship and Management Journal, 17(1), 401-421. https://doi.org/10.1007/s11365-019-00609-1
Lortie, J., & Cox, K. C. (2018). On the boundaries of social entrepreneurship: a review of relationships with related research domains. International Entrepreneurship and Management Journal, 14, 639-648. https://doi.org/10.1007/s11365-018-0514-7
Mair, J., & Marti, I. (2006). Social entrepreneurship research: a source of explanation, prediction, and delight. Journal of World Business, 41(1), 36-44. https://doi.org/10.1016/j.jwb.2005.09.002
Murmann, M., Salmivaara, V., Kibler, E. (2023). How does late-career entrepreneurship relate to innovation?, Research Policy, 52(6), 2-19. https://doi.org/10.1016/j.respol.2023.104763
Matlay, H. (2005). Researching entrepreneurship and education: Part 1: what is entrepreneurship and does it matter?. Education + Training, 47(8). 665-677.
Mazza, C., & Alvarez, J. L. (2000). Haute Couture and Prêt-à-Porter: The Popular Press and the Diffusion of Management Practices. Organization Studies, 21(3), 567-588.
Nassif, V. M. J., Corrêa, V. C., & Rossetto, D. E. (2020). Estão os Empreendedores e as Pequenas Empresas Preparadas para as Adversidades Contextuais? Uma reflexão à luz da pandemia do Covid-19. Revista de Empreendedorismo e Gestão de Pequenas Empresas, 9(2), i-xii. http://dx.doi.org/10.14211/regepe.v9i2.1880
Pagotto, D., Barbosa, R., Borges, C., & Nassif, V. (2022). Sentimentos Negativos de Empreendedores e a Covid-19: Uma Análise de Tweets. Revista Inteligência Competitiva, 12(1), e0414. https://doi.org/10.24883/IberoamericanIC.v12i.2022.e0414
Radu, M., & Redien-Collot, R. (2008). The social representation of entrepreneurs in the French press: Desirable and feasible models?. International Small Business Journal, 26(3), 259-298.
RStudio Team (2022). RStudio: Integrated Development Environment for R. RStudio, PBC, Boston, MA. http://www.rstudio.com/
Roberts, M. E., Stewart, B. M., & Tingley, D. (2019). Stm: An R package for structural topic models. Journal of Statistical Software, 91, 1-40.
Santos, L. T., Becheri, J. O., Oliveira, I. R. G., & Leme, P. H. M. V. Receitas a serem seguidas? Uma análise do termo empreendedorismo de palco através de reportagens da web. In Anais XI Encontro de Estudos sobre Empreendedorismo e Gestão de Pequenas Empresas – EGEPE, online. https://doi.org/10.14211/xi-egepe-118026
Saunders, M., Lewis, P., & Thornhill, A. (2009). Research Methods for Business Students (5. ed.). England: Pearson Prentice Hall.
Shane, S. (2012). Reflections on the 2010 AMR Decade Award: delivering on the promise of entrepreneurship as a field of research. Academy of Management Review, 37(1), 10-20. http://dx.doi.org/10.5465/amr.2011.0078
Shane, S., & Venkataraman, S. (2000). The Promisse of Entrepreneurship as a field of research. Academy of Management Review, 25(1), 217-226.
Shelton, L.M., & Minniti, M. (2018). Enhancing product market access: Minority entrepreneurship, status leveraging, and preferential procurement programs. Small Business Economics 50, 481–498. https://dx.doi.org/10.1007/s11187-017-9881-7
Silva, J. A. (2016). O papel do empreendedor apresentado pela mídia especializada de negócios (Dissertação de mestrado). Universidade Federal do Paraná, Curitiba, PR, Brasil.
Singh, G., & DeNoble, A. (2003). Psychological Acculturation of Ethnic Minorities and Entrepreneurship. Stiles, C.H. and Galbraith, C.S. (ed.) Ethnic Entrepreneurship: Structure and Process (International Research in the Business Disciplines, Vol. 4), Emerald Group Publishing Limited, Bingley, 279-289. https://doi.org/10.1016/S1074-7877(03)04013-3
Spencer, A. S., Kirchhoff, B. A., & White, C. (2008). Entrepreneurship, Innovation, and Wealth Distribution: The Essence of Creative Destruction. International Small Business Journal, 26(1), 9-26. https://doi.org/10.1177/0266242607084657
Thukral, E. (2021). COVID-19: Small and medium enterprises challenges andresponses with creativity, innovation, and entrepreneurship. Strategic Change, 30, 153-158
Torrès, O., Benzari, A., Fisch, C., Mukerjee, J., Swalhi, A., & Thurik, R. (2022). Risk of burnout in French entrepreneurs during the COVID-19 crisis. Small Business Economics, 58,717–739. https://doi.org/10.1007/s11187-021-00516-2
Vannuchi, C. M. (2018). A regulação dos meios de comunicação no discurso dos jornais. Revista Alterjor, 17(1), 21-38.
Vásquez, A. G., & Dávila, M. A. T. (2008). Emprendimiento social-revisión de literatura. Estudios gerenciales, 24(109), 105-123.
Wood Junior, T., & Paes de Paula, A. P. P. (2006). A Mídia Especializada e a Cultura do Management. Organizações & Sociedade, 13(38), 91-105.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Revista Alcance is a Brazilian free access journal, published every four months, linked to the Graduate Program in Administration and the Professional Master’s degree in Administration, Internationalization and Logistics Program of the University of Vale do Itajaí – Univali. We seek to publish theoretical-empirical and technological articles in the areas of Business Administration. Different theoretical and methodological perspectives are welcome, as long as they are consistent with and relevant to the development of the area.
