Context: INB is part of the Brazilian Nuclear Program. It is inferred that the industry needs higher social acceptance or higher global levels of trust due to a sectoral history that records serious incidents.
Objective: This technological article proposed to unite the literature on crisis management and crisis communication for elaborating sociotechnical solutions in implementing a Crisis Response Plan for the Nuclear Industries of Brazil (INB). Method: The case study proved appropriate for one of the few national companies associated with the nuclear sector.
Conclusion: Crisis communication is fundamental for good practices that strengthen intangible assets such as identity, image, and reputation.
Originality: As referrals, the solutions were articulated in two flowcharts, the first for the construction of policies and the second for the activation model of the crisis response plan.
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Revista Alcance is a Brazilian free access journal, published every four months, linked to the Graduate Program in Administration and the Professional Master’s degree in Administration, Internationalization and Logistics Program of the University of Vale do Itajaí – Univali. We seek to publish theoretical-empirical and technological articles in the areas of Business Administration. Different theoretical and methodological perspectives are welcome, as long as they are consistent with and relevant to the development of the area.
