• Abstract

    THE PROCESS OF DEVELOPMENT AND DEPLOYMENT OF KNOWLEDGE MANAGEMENT AT THE HEADQUARTERS OF BUNGE ALIMENTOS – GASPAR/ SC

    Published date: 30/07/2008
    Organizations that want to seize the opportunities created by globalization, diversity and technologies, while reducing the risks associated with this reality, need a management in which the effective use of knowledge is a key part. This article examines the process of development and deployment of Knowledge Management in a company of international prominence in the agribusiness industry: Bunge Alimentos, located in the town of Gaspar, in the State of Santa Catarina. For this procedure, a survey will be carried out with a descriptive quantitative approach. The interest in investigating Knowledge Management in its initial phase, in a large company with significant market power, is due to the understanding that this management technique is important, in an environment where the competitive positions of most organizations are determined not only by their physical and financial capital, but more importantly, by their intellectual capital - knowledge, experience, expertise, and various intangible assets.

Revista Alcance

Revista Alcance is a Brazilian free access journal, published every four months, linked to the Graduate Program in Administration and the Professional Master’s degree in Administration, Internationalization and Logistics Program of the University of Vale do Itajaí – Univali. We seek to publish theoretical-empirical and technological articles in the areas of Business Administration. Different theoretical and methodological perspectives are welcome, as long as they are consistent with and relevant to the development of the area.

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