• Abstract

    SHOT AT ONE TARGET, ENDED UP HITTING ANOTHER

    DOI 10.14210/alcance.v24n1.p129-146
    Published date: 11/05/2017
    In this case-demonstration, the problem-situation focuses on the competition between the Market leader in medical care in the Northeast of Brazil, Cooperativa Unimed, and Hapvida, the main provider of its services in the nineteen nineties, current Market leader in the North and Northeast regions, and fifth largest health insurance provider in Brazil. This case study was developed for use by postgraduate latu sensu courses of the discipline in Business Strategy, to support the discussion of the concepts of Structural Analysis of Industry; SWOT analysis; Strategic Alliance; Porter’s Generic Strategies; Vertical Integration Strategies; Maps of Strategic Positions; and the Resource-Based View (RBV).

Revista Alcance

Revista Alcance is a Brazilian free access journal, published every four months, linked to the Graduate Program in Administration and the Professional Master’s degree in Administration, Internationalization and Logistics Program of the University of Vale do Itajaí – Univali. We seek to publish theoretical-empirical and technological articles in the areas of Business Administration. Different theoretical and methodological perspectives are welcome, as long as they are consistent with and relevant to the development of the area.

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