• Abstract

    LEAVE OR STAY: THE DILEMMA OF A YOUNG MANAGER OF A BUSINESS OF CREATIVE ECONOMY THAT HAS A CONVENTIONAL MANAGEMENT

    DOI 10.14210/alcance.v24n4(Out/Dez).p591-601
    Published date: 07/06/2018
    The objective of this teaching case is to analyze a dilemma of a young new graduate working for an information and communications technology (ICT) company, between staying with the company or leaving. The organization has a very successful history, but may not have as promising a future, due to its conventional model of management that apparently, is not suitable for the context of creativity. The company is located in Porto Digital, a cluster of the creative economy in Recife, Brazil. The company develops applications in the effervescent digital market. Based on the perspective of the young manager, the report was developed based on two semi-structured interviews. The dilemma is developed from a perspective of whether to stay or leave the company, faced with a conventional management model applied to a company of the creative economy.

Revista Alcance

Revista Alcance is a Brazilian free access journal, published every four months, linked to the Graduate Program in Administration and the Professional Master’s degree in Administration, Internationalization and Logistics Program of the University of Vale do Itajaí – Univali. We seek to publish theoretical-empirical and technological articles in the areas of Business Administration. Different theoretical and methodological perspectives are welcome, as long as they are consistent with and relevant to the development of the area.

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