• Abstract

    SEAL OF CERTIFICATION OF ORGANIC PRODUCTS: DOES THE CONSUMER CARE?

    DOI 10.14210/alcance.v23n4(Out-Dez).p513-528
    Published date: 24/02/2017
    The aim of this study is to determine how the presence of a seal of organic certification on packs of organic products is related to the evaluation, purchase intention and willingness to pay more for these products by consumers. A quasi-experiment was conducted, using the contingent valuation method (MAC), by estimating the logit econometric model. The results indicated that the seal enhances the value organic products, as consumers tend to evaluate the product more positively when the seal is present. Moreover, more of the 80% of the respondents are willing to pay an additional 5% for products that have this seal of organic certification. However, as the price increases, the predisposition to pay more, decreases.

Revista Alcance

Revista Alcance is a Brazilian free access journal, published every four months, linked to the Graduate Program in Administration and the Professional Master’s degree in Administration, Internationalization and Logistics Program of the University of Vale do Itajaí – Univali. We seek to publish theoretical-empirical and technological articles in the areas of Business Administration. Different theoretical and methodological perspectives are welcome, as long as they are consistent with and relevant to the development of the area.

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