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THE DARK SIDE OF NARRATIVES IN PUBLICITY: EXPLORING TRADGEDIES AND ATROCITIES IN PUBLICITY TEXTS

MAÍZY CÁSSIA SILVA, CÍNTIA RODRIGUES DE OLIVEIRA MEDEIROS, ANDRÉ FRANCISCO ALCÂNTARA FAGUNDES
p. 363-381

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THE DARK SIDE OF RELATIONSHIP MARKETING:: AN ANALYSIS OF THE PHENOMENON IN PUBLIC MANAGEMENT

Júlio Nascimento Pires, Aline Regina Santos
p. 1-16

PDF (Português (Brasil)) PDF