• Resumen

    ROCKIN 'GLOBALS: LA INTERNACIONALIZACIÓN DE LAS BANDAS DE ROCK Y ROLL DESDE LA PERSPECTIVA GLOBAL NACIDA

    DOI 10.14210/alcance.v29n1(Jan/Abr).p86-104
    Published date: 24/02/2022
    Objetivo: El objetivo del trabajo fue analizar el fenómeno de la internacionalización de las bandas de rock and roll desde la perspectiva teórica de las empresas Born Global (BGs). Metodología: Investigación exploratoria con enfoque cualitativo. Se realizaron 17 entrevistas semiestructuradas en festivales de rock, estudios, con bandas, solistas y productores. Resultados: Los resultados evidenciaron 4 nuevas competencias estratégicas además de las ya existentes en la literatura, complementando así el modelo conceptual de internacionalización de las bandas de rock and roll. Limitaciones de la investigación: Falta de literatura específica sobre rock and roll. La segunda limitación está vinculada a la muestra, considerando el aumento en el número de encuestados para futuras investigaciones. Implicaciones prácticas: El artículo muestra los caminos estratégicos a través de competencias para que las bandas de rock and roll acumulen nuevos conocimientos y tracen planes para articular sus escasos e intangibles recursos de manera emprendedora, visualizando su proceso de internacionalización. Implicaciones sociales: El aporte social de este estudio se extiende a analizar el fenómeno de la internacionalización de bandas desde una perspectiva emprendedora y desarrolladora de conocimiento para la generación de habilidades debido a la necesidad de destinar recursos limitados. Implicaciones teóricas: Las bandas tienen habilidades estratégicas para la internacionalización ligadas a habilidades de programación en software y plataformas digitales, experiencias en diferentes idiomas y creatividad multicultural para el desarrollo de productos, apoyando nuevos caminos para la investigación en BGs. Originalidad: La investigación presenta la amalgama de referencias entre los estudios de BGs y la Internacionalización de bandas de rock sobre la perspectiva teórica de las competencias estratégicas, proporcionando nuevos caminos de investigación para la literatura de Negocios Internacionales.
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Revista Alcance

La Revista Alcance es una revista brasileña de libre acceso, con publicación cua-trimestral, vinculada al Programa de Posgrado en Administración y Programa de Maestría Profesional en Administración - Gestión, Internacionalización y Logística de la Universidade do Vale do Itajaí – Univali. Buscamos publicar artículos de traba-jos teóricos-empíricos y tecnológicos en las áreas de Administración. Diferentes perspectivas teóricas y metodológicas son bienvenidas, desde que sean consisten-tes y relevantes para el desarrollo del área. 

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