Objective: The study aims to propose a model for implementing the Objectives and Key Results (OKR) management methodology in a microbrewery.
Context: The case study method was applied to a microbrewery located in Americana/SP. The research covered the initial stages of implementing the OKR methodology, focusing on strategic planning, employee education and engagement, and defining organizational and departmental OKRs. Information was collected through structured interviews, document analysis, and meetings with managers.
Diagnosis: The initial implementation of the OKR methodology enabled greater alignment between the company's strategic objectives and departmental goals. An increase in employee engagement, clear definition of goals and performance indicators, and the structuring of a model for periodic monitoring of results were observed.
Limitations: The implementation of the OKR methodology in the object of study was restricted to the planning and development phases. Therefore, a complete analysis of the impact of the methodology will only be possible with the monitoring of future cycles.
Practical implications: It presents an applicable proposal for adapting the OKR methodology to the reality of small businesses, offering an implementation roadmap that can be replicated by managers of similar businesses.
Theoretical implications: The study contributes to the literature on the application of the OKR methodology in microenterprises, a topic that is still little explored, especially in the consumer goods sector such as microbreweries.
Originality/Value: This study fills a gap in the literature by exploring the application of the OKR methodology in microenterprises, especially in the beverage sector, where its adoption is still poorly documented.
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