Objetivo – O artigo analisa a estrutura produtiva do município de Nova Petrópolis/RS sob a ótica das Estratégias de Pesquisa e Inovação para a Especialização Inteligente (RIS3), sugerindo diretrizes para a transição digital e qualificação da jornada dos consumidores no turismo.
Desenho/metodologia/abordagem – A abordagem quanti-qualitativa de caráter analítico-propositivo utilizou dados secundários longitudinais de empregos e estabelecimentos (2020-2024) extraídos do Ministério do Trabalho e Emprego (MTE), submetidos ao cálculo do Quociente Locacional (QL) e do Índice de Herfindahl-Hirschman (IHH).
Resultados – Os resultados apontam para uma economia concentrada na manufatura têxtil e na floricultura, setores que operam desconectados dos canais digitais de hospitalidade, em que a transição para um destino inteligente reside na vinculação de camadas digitais às vocações produtivas preexistentes por meio de plataformas transversais de inovação.
Implicações práticas – O estudo subsidia a governança local na otimização de recursos e fornece diretrizes para a formulação de políticas públicas voltadas à inclusão socioeconômica e digital de pequenos produtores no território.
Originalidade/valor – O trabalho preenche uma lacuna sobre a aplicação da RIS3 e do turismo inteligente em municípios de pequeno porte com matrizes econômicas primárias.
Limitações da pesquisa – A investigação limita-se à análise de dados formais secundários, enfrentando restrições diante da informalidade inerente ao setor de turismo e hospitalidade.
Alzua-Sorzabal, A., & Segittur. (2024). Methodological Framework of the Spanish Smart Tourism Destinations Model. In Smart Tourism Destinations: Theoretical Foundations and Case Studies (pp. 45-68). Springer. https://doi.org/10.1007/978-3-031-60709-7_3
Archi, Y., Benbba, B., Zhu, K., Andaloussi, Z., Pataki, L., Dávid, L. (2023). Mapping the Nexus between Sustainability and Digitalization in Tourist Destinations: A Bibliometric Analysis. Sustainability. https://doi.org/10.3390/su15129717.
Balland, P. A., Boschma, R., Crespo, J., & Rigby, D. L. (2019). Smart specialization policy in the European Union: relatedness, knowledge complexity and regional diversification. Regional Studies, 53(9), 1252-1268. https://doi.org/10.1080/00343404.2018.1437900
Borzyszkowski, J., Marczak, M., Bourdin, S., & Bartoszewicz, A. (2023). European smart specialization strategies (RIS3): Catalysts for tourism innovations? Eastern Journal of European Studies, 14(SI), 13-36. https://doi.org/10.47743/ejes-2023-SI02
Boschma, R. (2017). Relatedness as driver of regional diversification: A research agenda. Regional Studies, 51(3), 351-364.
Boschma, R. (2015). Towards an evolutionary perspective on regional resilience. Regional Studies, 49(5), 733-751.
Box, G. E. P., Jenkins, G. M., Reinsel, G. C., & Ljung, G. M. (2015). Time Series Analysis: Forecasting and Control. Wiley.
Buhalis, D., & Leung, R. (2018). Smart hospitality—Interconnectivity and interoperability towards an ecosystem. International Journal of Hospitality Management, 71, 41–50. https://doi.org/10.1016/j.ijhm.2017.11.011
Buhalis, D., & Amaranggana, A. (2015). Smart Tourism Destinations Enhancing Tourism Experience Through Personalisation of Services. In Tussyadiah, I., Inversini, A. (eds) Information and Communication Technologies in Tourism 2015. Springer, Cham. https://doi.org/10.1007/978-3-319-14343-9_28
Britto, J.; & Albuquerque, E. M. (2002). Clusters industriais na economia brasileira: uma análise exploratória a partir de dados da RAIS. Estudos Econômicos, São Paulo, v. 32, n. 1, p. 71-102. https://doi.org/10.11606/1980-53573213jbea
Crocco, M. A., Galinari, R., Santos, F., Lemos, M. B., & Simões, R. (2006). Metodologia de identificação de aglomerações produtivas locais. Revista de Economia Contemporânea, 10(2), 211-241. https://doi.org/10.1590/S0103-63512006000200001
Davison, A. C., & Hinkley, D. V. (1997). Bootstrap Methods and Their Application. Cambridge University Press
Del Chiappa, G., & Baggio, R. (2015). Knowledge transfer in smart tourism destinations: Analyzing the effects of a network structure. Journal of Destination Marketing e Management, 4(3), 145–150.
Del Vecchio, P., Mele, G., Ndou, V., & Secundo, G. (2018). Creating value from Social Big Data: Implications for Smart Tourism Destinations. Information Processing and Management, 54(3), 847–860.
Dedić, N., Stančić, I., & Dell’Aquila, D. (2023). A Methodological Framework for Developing a Smart-Tourism Destination in the Southeastern Adriatic–Ionian Area. Sustainability, 15(3), 2057.
Efron, B. (1979). Bootstrap methods: Another look at the jackknife. The Annals of Statistics, 7(1), 1-26
Efron, B., & Tibshirani, R. J. (1993). An Introduction to the Bootstrap. Chapman e Hall
Florence, P.S. (1939). Report on the Location of Industry. Political and Economic Planning. London, U.K.
Foray, D. (2014). Smart specialisation: Opportunities and challenges for regional innovation policy. Routledge
Frenken, K., Van Oort, F., & Verburg, T. (2007). Related variety, unrelated variety and regional economic growth. Regional studies, 41(5), 685-697. https://doi.org/10.1080/00343400601120296
Grand View Research. (2025). Artificial Intelligence in Tourism Market Size, Share & Trends Analysis Report 2025–2030. Grand View Research. AI in Tourism Market Size & Share | Industry Report, 2030
Gretzel, U., & Jamal, T. (2020). Guiding principles for good governance of the smart destination. Travel and tourism research association: Advancing tourism research globally, 42, 1-10.
Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015a). Smart tourism: foundations and developments. Electronic Markets, 25(3), 179–188. https://doi.org/10.1007/s12525-015-0196-8
Gretzel, U., Werthner, H., Koo, C., & Lamsfus, C. (2015b). Conceptual foundations for understanding smart tourism ecosystems. Computers in Human Behavior, 50, 558–563. https://doi.org/10.1016/j.chb.2015.03.043
Hausmann, R., Hwang, J., & Rodrik, D. (2007). What you export matters. Journal of Economic Literature, 47(2), 1–38. https://doi.org/10.1007/s10887-006-9009-4
Hausmann, R., Hidalgo, C. A., et al. (2011). The atlas of economic complexity: Mapping paths to prosperity. MIT Press. https://doi.org/10.7551/mitpress/9647.001.0001
Henderson, B. D. (1970). The product portfolio. The Boston Consulting Group Perspective, 66.
Herfindahl, O. C. (1997). Concentration in the steel industry. Columbia university.
Hidalgo, C. A., & Hausmann, R. (2009). The building blocks of economic complexity. Proceedings of the National Academy of Sciences, 106(26), 10570–10575. https://doi.org/10.1073/pnas.0900943106
Hien, H., & Trang, P. (2024). Decoding smart tech's influence on tourist experience quality. Asian Journal of Business Research. https://doi.org/10.14707/ajbr.240167
Hirschman, A. O. National power and the structure of foreign trade. Univ of California Press, 1980.
Huang, C. D., Goo, J., Nam, K., & Yoo, C. W. (2017). Smart tourism technologies in travel planning: The role of exploration and exploitation. Information e Management, 54(6), 757–770. https://doi.org/10.1016/j.im.2016.11.010
IBGE - Instituto Brasileiro de Geografia e Estatística. (2021). Censo demográfico 2021: Panorama de Nova Petrópolis. https://www.ibge.gov.br/cidades-e-estados/rs/nova-petropolis.html
Isard, W. (1960). The scope and nature of regional science. Papers in Regional Science, 6(1), 9-34. https://doi.org/10.1111/j.1435-5597.1960.tb01698.x
Ivars-Baidal, J. A., Celdrán-Bernabeu, M. A., Mazón, J. N., Perles-Ivars, Á. F. (2019). Smart destinations and the evolution of ICTs: a new scenario for destination management?. Current Issues in Tourism, 22(13), 1581-1600. https://doi.org/10.1080/13683500.2017.1388771
Jeong, M., & Shin, H. (2019). Tourists’ Experiences with Smart Tourism Technology at Smart Destinations and Their Behavior Intentions. Journal of Travel Research, 59, 1464 - 1477. https://doi.org/10.1177/0047287519883034.
Jovicic, D. Z. (2019). From the traditional understanding of tourism destination to the smart tourism destination. Current Issues in Tourism, 22(3), 276-282. https://doi.org/10.1080/13683500.2017.1313203
Krugman, P. R. (1991). Geography and Trade, Cambridge, MA: MIT Press.
Lan, L., Wu, J., & Chang, M. (2021). The digital transformation of traditional tourist destinations: A technocentric view. International Journal of Hospitality Management, 94, Article 102870. https://doi.org/10.1016/j.ijhm.2021.102870
Lan, F., Huang, Q., Zeng, L., Guan, X., Xing, D., & Cheng, Z. (2021). Tourism experience and construction of personalized smart tourism program under tourist psychology. Frontiers in psychology, 12, 691183. https://doi.org/10.3389/fpsyg.2021.691183.
Lee, P., Hunter, W. C., & Chung, N. (2020). Smart Tourism City: Developments and Transformations. Sustainability, 12(10), 3958. https://doi.org/10.3390/su12103958
Li, Y., Hu, C., Huang, C., & Duan, L. (2017). The concept of smart tourism in the context of tourism information services. Tourism Management, 58, 293–300. https://doi.org/10.1016/j.tourman.2016.03.014
Martin, R., & Sunley, P. (2015). On the notion of regional economic resilience: conceptualization and explanation. Journal of economic geography, 15(1), 1-42. https://doi.org/10.1093/jeg/lbu015
McCann, P., & Ortega-Argilés, R. (2016). Smart specialisation: Insights from the EU experience and implications for other economies. Investigaciones Regionales, 2016(36Specialissue), 279-293.
Neffke, F., Henning, M., & Boschma, R. (2011). How do regions diversify over time? Industry relatedness and the development of new growth paths in regions. Economic Geography, 87(3), 237–265. https://doi.org/10.1111/j.1944-8287.2011.01121.x
Neuhofer, B., Buhalis, D., & Ladkin, A. (2015). Smart technologies for personalized experiences: a case study in the hospitality domain. Electronic Markets, 25(3), 243–254. https://doi.org/10.1007/s12525-015-0182-1
Nova Petrópolis Turismo. (2023). Rota Romântica: Conheça Nova Petrópolis. https://www.novapetropolisturismo.com.br/rota-romantica
Openshaw, S. (1984). The modifiable areal unit problem. Concepts and techniques in modern geography.
Pai, C., Kang, S., Liu, Y., & Zheng, Y. (2021). An Examination of Revisit Intention Based on Perceived Smart Tourism Technology Experience. Sustainability. https://doi.org/10.3390/SU13021007.
Pai, C., Liu, Y., Kang, S., & Dai, A. (2020). The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention. Sustainability. https://doi.org/10.3390/su12166592.
Pencarelli, T. (2019). The digital revolution in the travel and tourism industry. Information Technology and Tourism, 22, 455 - 476. https://doi.org/10.1007/s40558-019-00160-3.
Pike, A., Rodríguez-Pose, A., & Tomaney, J. (2007). What kind of local and regional development and for whom? Regional Studies, 41(9), 1253-1269. https://doi.org/10.1080/00343400701543355
Romão, J. (2020). Tourism, smart specialisation, growth, and resilience. Annals of Tourism Research, 84, 102995. https://doi.org/10.1016/j.annals.2020.102995
Romão, J., Kourtit, K., Neuts, B., & Nijkamp, P. (2018). The smart city as a common place for tourists and residents: A structural analysis of the determinants of urban attractiveness. Cities, 78, 67-75. https://doi.org/10.1016/j.cities.2017.11.007
SEBRAE. Subsídios para a identificação de clusters no Brasil Dez. 2002.
Shafiee, S., Ghatari, A. R., Hasanzadeh, A., & Jahanyan, S. (2019). Developing a model for sustainable smart tourism destinations: A systematic review. Tourism Management Perspectives, 31, 287-300. https://doi.org/10.1016/j.tmp.2019.06.002
Shen, S., Sotiriadis, M., & Zhang, Y. (2020). The Influence of Smart Technologies on Customer Journey in Tourist Attractions within the Smart Tourism Management Framework. Sustainability. https://doi.org/10.3390/su12104157.
Siegel, S. (1956). Nonparametric Statistics for the Behavioral Sciences. McGraw-Hill.
Sigala, M. (2018). New technologies in tourism: From multi-disciplinary to anti-disciplinary advances and trajectories. Tourism Management Perspectives, 25, 151-155. https://doi.org/10.1016/j.tmp.2017.12.003.
Stankov, U., & Gretzel, U. (2020). Tourism 4.0 technologies and tourist experiences: a human-centered design perspective. Information Technology e Tourism, 22(3), 477-488. https://doi.org/10.1007/s40558-020-00186-y
The Business Research Company. (2026). Smart Tourism Global Market Report 2026. Research and Markets. https://www.researchandmarkets.com/reports/6177674/smart-tourism-market-report
Torabi, Z., Shalbafian, A., Allam, Z., Ghaderi, Z., Murgante, B., Khavarian-Garmsir, A. (2022). Enhancing Memorable Experiences, Tourist Satisfaction, and Revisit Intention through Smart Tourism Technologies. Sustainability, 14(5), 2721. https://doi.org/10.3390/su14052721.
Tukey, J. W. (1977). Exploratory data analysis. Addison-Wesley. https://doi.org/10.1007/978-3-031-20719-8_2
U.S. DEPARTMENT OF JUSTICE AND FEDERAL TRADE COMISSION, 2010. Horizontal Merger Guidelines.
Vernon, R. (1966) International investment and international trade in the product cycle. Quarterly Journal of Economics, 80(2), 190-207.
Xu, Y., Shi, Y., & Qin, T. (2023). Challenges in smart tourism: a media content analysis of digital barriers for senior tourists in China. Information Technology and Tourism, 25, 665-682. https://doi.org/10.1007/s40558-023-00270-z.
Zhang, Y., Sotiriadis, M., & Shen, S. (2022). Investigating the Impact of Smart Tourism Technologies on Tourists’ Experiences. Sustainability. https://doi.org/10.3390/su14053048.
Copyright (c) 2026 Turismo: Visão e Ação
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.
A Turismo: Visão e Ação vinculado ao Programa de Pós-Graduação em Turismo e Hotelaria - Mestrado e Doutorado, é um periódico científico de publicação no sistema de fluxo contínuo, interdisciplinar e de alcance internacional, classificada, segundo os critérios Qualis/CAPES (2021-2024), como 'A4' na área de Administração, Ciências Contábeis e Turismo. Registrada no ISSN sob o número 1983-7151, a Turismo: Visão e Ação iniciou suas atividades em 1998 com publicações impressas, nas versões inglês e português. Em 2008, transformou-se em publicação On-Line, com alcance maior do público interessado, mantendo como política de ser um periódico de acesso aberto e sem cobranças de taxas de submissão e acesso aos artigos. A Turismo: Visão e Ação (TVA) possui como título abreviado do periódico Tur., Visão e Ação, usado em bibliografias, notas de rodapé, referências e legendas bibliográficas.
