• Abstract

    Evaluation of the image held by the French towards Brazil as a host country for mega-events

    DOI 10.14210/rtva.v20n1.p158-183
    Published date: 20/12/2017
    Brazil has hosted mega-events in recent years, such as World Youth Day, Rio+20, and in particular, sports events such as the Football World Cup and more recently, the 2016 Olympic Games. Based on that context, and on the importance of these events, especially for tourist destination image, this study evaluates the image of Brazil as a tourist destination that hosts mega-events. A descriptive, quantitative study was carried out, though the application of electronic questionnaires distributed to a sample of French students. After the data collection, exploratory factorial analysis and comparison of means were performed. The results indicated that the French students had a positive image of Brazil as a mega-events host country, and that “Tourism Points” was the dimension of destination image most appreciated. It was also found that sex and previous experience of the country did not influence the students’ responses.

Turismo: Visão e Ação

Turismo: Visão e Ação, linked to the Graduate Program in Tourism and Hospitality - Master's and Ph.D., is a scientific journal published in a continuous flow system, with an interdisciplinary and international scope. According to Qualis/CAPES criteria (2017-2020), it is classified as 'A3' in the fields of Administration, Accounting Sciences, and Tourism. Registered with ISSN number 1983-7151, Tourismo: Visão e Ação began its activities in 1998 with printed publications in English and Portuguese. In 2008, it transitioned to an online publication, expanding its reach to a broader audience. It maintains a policy of being an open-access journal without submission or access fees. The abbreviated title for the journal is Tur., Visão e Ação, commonly used in bibliographies, footnotes, references, and bibliographic captions.

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