This work analyzes the profiles of undergraduate students of tourism at two public universities in the south of Brazil, aiming to understand the motivations that led them to choose a career in tourism, and how they integrate themselves into the social fabric and appropriate the university as their own. It is a descriptive and predominantly quantitative study, focusing on undergraduate students enrolled in different types of career paths: a bachelor’s degree and a technologist degree (similar to an associate degree) in tourism. Primary data on the students were collected through a structured questionnaire, with questions related to the students’ personal profiles, their route of entry to the universities, their motivations for studying tourism at those universities, and their sense of belonging to the university and to the city in general. The data were analyzed using Exploratory/Confirmatory Factor Analysis (E-CFA) to test factors brought from the literature, a Structural Equation Model Analysis to assess the relationships between the factors, and mean comparisons to identify significant differences between universities and groups. The results confirmed that the motivations for choosing to major in tourism are influenced by the opinions of others and by the convenience at the university; they also confirmed that the motivations for choosing tourism as a career influence social integration and the sense of academic belongingness.