This work evaluates tourist engagement in virtual social media during their visit to the Beto
Carrero World Theme Park, in Brazil. A questionnaire composed of 32 variables that are part of the levels of consumer engagement in virtual social media was applied to a sample of 680 tourists visiting the Beto Carrero World Theme Park. For the data analysis, sociodemographic characteristics, Exploratory Factor Analysis (EFA), Cronbach’s alpha coefficient, and Spearman’s Correlation Coefficient were used, with the help of the software program SPSS. Based on the results, a new conceptual model is proposed, to assess tourists’ level of engagement in virtual social media during visits to theme parks.
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Turismo: Visão e Ação, linked to the Graduate Program in Tourism and Hospitality - Master's and Ph.D., is a scientific journal published in a continuous flow system, with an interdisciplinary and international scope. According to Qualis/CAPES criteria (2017-2020), it is classified as 'A3' in the fields of Administration, Accounting Sciences, and Tourism. Registered with ISSN number 1983-7151, Tourismo: Visão e Ação began its activities in 1998 with printed publications in English and Portuguese. In 2008, it transitioned to an online publication, expanding its reach to a broader audience. It maintains a policy of being an open-access journal without submission or access fees. The abbreviated title for the journal is Tur., Visão e Ação, commonly used in bibliographies, footnotes, references, and bibliographic captions.
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