• Abstract

    Underlying dimensions of tourist experiences in sun and beach destinations from travel memories in virtual communities: the case of Argentine tourists who visited destination Natal, RN (Brazil)

    Published date: 01/09/2023

    The aim of the research is to understand how the latent dimensions that make up tourist experiences in the consumption of leisure trips to sun and beach destinations are characterized through the meaning of their multidimensional weave. Observation and content analysis techniques with a small/thick data approach were used to interpret the ways in which tourist experiences are manifested from digital traces in the narratives reconstructed by tourists who visited destination Natal-RN (Brazil) through travel reviews in virtual communities. The empirical study was developed in two stages: 1) the validation of theoretical categories, and 2) their subsequent thematic coding, based on the analysis of 1,450 units, and considering four aspects derived from the phases of the tourist trip (displacement; accommodation; gastronomy and on-site activities). Initially, a predominance of the functional-utilitarian element is observed, associable to perceived quality and, to a lesser extent, to accessibility. However, empirical regularities that support the meaningfulness of other components were identified and analyzed through the following categories: aesthetics; physical-sensory; sociocultural; entertainment; perceived safety; novelty; perceived hospitality; education; escapism; and a transversal emotional dimension.

  • References

    Aroeira, T., Dantas, A. C., & Gosling, M. D. S. (2016). Experiência turística memorável, percepção cognitiva, reputação e lealdade ao destino: Um modelo empírico. Turismo: Visão e Ação, 18(3), 584-610.

    Bardin, L. (2011). Análise de Conteúdo. Lisboa: Edições 70.

    Bolzán, R. & Mendes-Filho, L. (2021). Co-creación de valor online entre consumidores en turismo: Un estudio en comunidades de Facebook. Turismo y Sociedad, 28, 133-149.

    Bolzán, R. & Mendes Filho, L. (2022). Construcción de conocimiento sobre la exeriencia turística: una revisión sistematizada de la literatura a partir del método proknow-c. Turismo: Visão e Ação 24(3), 430-448.

    Camargo, L. O. L. (2015). Os interstícios da hospitalidade. Revista Hospitalidade, 12, 42-69.

    Chandralal, L., Rindfleish, J. & Valenzuela, F. (2015). An application of travel blog narratives to explore memorable tourism experiences. Asia Pacific Journal of Tourism Research, 20(6), 680-693.

    Cooper, C., Hall, C. M. & Trigo, L. G. G. (2011). Turismo Contemporâneo. Rio de Janeiro: Elsevier.

    Cui, Q., Liao, X. & Xu, H. (2017). Tourist experience of nature in contemporary China: A cultural divergence approach. Journal of Tourism and Cultural Change, 15(3), 248-264.

    Cutler, S. Q. & Carmichael, B. A. (2010). The dimensions of the tourist experience. En M. Morgan, P. Lugosi & J. R. B. Ritchie (eds.), The Tourism and Leisure Experience: Consumer and Managerial Perspectives (p. 3-26). Channel View Publications.

    EMBRATUR (2017). Perfil de Mercado Argentina. Recuperado en 03 noviembre, 2018, de http://www.embratur.gov.br/piembratur-new/opencms/galerias/Downloads/Perfil-de-Mercado-Argentina.pdf.

    FECOMÉRCIO RN (2016). Relatório. Percepção dos Argentinos sobre o Rio Grande do Norte. Recuperado en 29 noviembre, 2019, de http://tradeturisticorn.fecomerciorn.com.br/index.php/estudosepesquisas/

    FECOMÉRCIO RN (2019). Pesquisas de Mercado. Recuperado en 29 noviembre, 2019, de http://tradeturisticorn.fecomerciorn.com.br/index.php/estudosepesquisas/

    Gallagher, S. E. & Savage, T. (2013). Cross-cultural analysis in online community research: A literature review. Computers in Human Behavior, 29(3), 1028-1038.

    Gondim, C. B., Bolzán, R. E., Espínola, R. S., & de Oliveira Alexandre, M. L. (2020). Netnografia como método de pesquisa em turismo: análise de estudos de pós-graduação no Brasil. Revista Turismo em Análise, 31(1), 19-36.

    Instituto Brasileño de Geografía y Estadística. (s.f.). Natal, RN. Recuperado el 8 de mayo de 2023, de https://cidades.ibge.gov.br/brasil/rn/natal

    Jafari, J. (1987). Tourism models: The sociocultural aspects. Tourism Management, 8(2), 151-159.

    Kim, J. H. (2010). Determining the factors affecting the memorable nature of travel experiences. Journal of Travel & Tourism Marketing, 27(8), 780-796.

    Kim, J. H., Ritchie, J. R. B. & McCormick, B. (2012). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 51(1), 12-25.

    Knobloch, U., Robertson, K. & Aitken, R. (2017). Experience, emotion, and eudaimonia: A consideration of tourist experiences and well-being. Journal of Travel Research, 56(5), 651-662.

    Knutson, B., Beck, J., Kim, S. & Cha, J. (2007) Identifying the dimensions of the experience construct. Journal of Hospitality & Leisure Marketing, 15(3), 31-47.

    Korstanje, M. E. (2012). ¿Qué es el turismo?: Sociedad y sistema onírico. Turydes, Revista de Investigacion en Turismo y Desarrollo Local, 5(12).

    Kozinets, R. V. (2020). E-Tourism research, cultural understanding, and netnography. En Z. Xiang et al. (eds.), Handbook of e-Tourism, 1-16. Springer Nature Switzerland.

    Latzko-Toth, G., Bonneau, C. & Millette, M. (2017). Small data, thick data: Thickening strategies for traced-based social media research. En L. Sloan & A. Quan-Haase (eds.), The SAGE Handbook of Social Media Research Methods. Sage.

    Lévy, P. (1999). Cibercultura. São Paulo: Editora 34.

    Lindberg, F., Hansen, A. H. & Eide, D. (2014). A multirelational approach for understanding consumer experiences within Tourism. Journal of Hospitality Marketing & Management, 23(5), 487-512.

    Lu, W., & Stepchenkova, S. (2015). User-generated content as a research mode in tourism and hospitality applications: Topics, methods, and software. Journal of Hospitality Marketing & Management, 24(2), 119-154.

    Mendes-Filho, L., Mills, A. M., Tan, F. B. & Milne, S. (2018). Empowering the traveler: An examination of the impact of user-generated content on travel planning. Journal of Travel & Tourism Marketing, 35(4), 425-436.

    Ministério do Turismo (2019). Internacional - Dados e fatos. Recuperado en 22 noviembre, 2019, de http://www.dadosefatos.turismo.gov.br/2016-02-04-11-54-03/demandatur%C3%ADstica-internacional.html

    Mkono, M. & Tribe, J. (2016). Beyond reviewing: Uncovering the multiple roles of tourism social media users. Journal of Travel Research, 56(3), 287-298.

    Oh, H., Fiore, A. M. & Jeoung, M. (2007). Measuring experience economy concepts: Tourism applications. Journal of Travel Research, 46(2), 119-132.

    Pezzi, E. & Vianna, S. L. G. (2015). A experiência turística e o turismo de experiência: Um estudo sobre as dimensões da experiência memorável. Revista Turismo em Análise, 26(1), 165-187.

    Pine II, B. J. & Gilmore, J. H. (1999). The Experience Economy: Work is Theatre and every Business a Stage. Cambridge: Harvard Business School Press.

    Pinto, R. & Kastenholz, E. (2017). Measuring tourist experience at a destination. Revista Turismo & Desenvolvimento, 27-28, 89-92.

    Prayag, G., Hosany, S., Muskat, B. & Del Chiappa, G. (2015). Understanding the relationships between tourists’ emotional experiences, perceived overall image, satisfaction, and intention to recommend. Journal of Travel Research, 56(1), 41-54.

    Ryan, C. (2010). Ways of conceptualizing the tourist experience. A review of literature. Tourism Recreation Research, 35(1), 37-46.

    Santana, A. (2009). Antropologia do Turismo: Analogias, Encontros e Relações. São Paulo: Aleph.

    Santos, J. T., Pinto, P. S. L. G. D. & Guerreiro, M. (2016). O contributo da experiência gastronômica para o enriquecimento da experiência turística. Perspectivas de um estudo no Algarve, Portugal. Turismo: Visão e Ação, 18(3), 498-527.

    Schmitt, B. (1999). Experiential Marketing: How to Get Customer to Sense, Feel, Think, Act, and Relate to your Company and Brands. New York: The Free Press.

    Silva, F. F., Bezerra, L. T. & Nóbrega, W. R. D. M. (2019). Imagem e imaginário como componentes da construção da experiência turística do viajante. Caderno Virtual de Turismo, 19(2).

    Sthapit, E. & Coudounaris, D. N. (2018). Memorable tourism experiences: Antecedents and outcomes. Scandinavian Journal of Hospitality and Tourism, 18(1), 72-94.

    Tung, V. W. S. & Ritchie, J. B. (2011). Exploring the essence of memorable tourism experiences. Annals of Tourism Research, 38(4), 1367–1386.

    Turner, V. W. & Bruner, E. M. (eds.) (1986). The Anthropology of Experience. Chicago: University of Illinois Press.

    Urry, J. (1990). The Tourist Gaze: Leisure and Travel in Contemporary Societies. London: SAGE Publications.

Turismo: Visão e Ação

Turismo: Visão e Ação, linked to the Graduate Program in Tourism and Hospitality - Master's and Ph.D., is a scientific journal published in a continuous flow system, with an interdisciplinary and international scope. According to Qualis/CAPES criteria (2017-2020), it is classified as 'A3' in the fields of Administration, Accounting Sciences, and Tourism. Registered with ISSN number 1983-7151, Tourismo: Visão e Ação began its activities in 1998 with printed publications in English and Portuguese. In 2008, it transitioned to an online publication, expanding its reach to a broader audience. It maintains a policy of being an open-access journal without submission or access fees. The abbreviated title for the journal is Tur., Visão e Ação, commonly used in bibliographies, footnotes, references, and bibliographic captions.

Contact

Universidade do Vale do Itajaí- Quinta Avenida, 1100, bloco 7, CEP: 88337-300, Balneário Camboriú, SC – Brasil. Tel.: +55 47 3261-1315, e-mail: revistaturismo@univali.br

Access journal