This research aimed to identify the asymmetries in the variables inducing coopetition in productive and commercial handicrafts arrangements and, to define the manager's priorities to improve the performance of the coopetition network. The article demonstrates the use of decision matrices for tourism research and management. It uses a set of methodologies that can be replicated in other contexts. It is a quantitative research using Importance-Performance Analysis matrix, Penalty-Recompensation Contrast Analysis, Impact Asymmetry Analysis. The results indicated that participants' profile variables have greater importance for horizontal coopetition network formation than context variables. To activate the willingness to coopetition in the participants of productive clusters, the elements related to management of the productive arrangement are neutral, those related to individual capabilities of the network participants are attractive, and those related to the products offered are mandatory or one-dimensional. The penalty indexes are higher than the reward indexes in most of the elements, therefore, changes in the variables impact a lot on the demotivation of the members, while motivating them towards coopetition will require more effort from the manager. This study contributed a list of variables to boost coopetition, as well as the elements that should receive priority from managers of local productive clusters.
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Turismo: Visão e Ação, linked to the Graduate Program in Tourism and Hospitality - Master's and Ph.D., is a scientific journal published in a continuous flow system, with an interdisciplinary and international scope. According to Qualis/CAPES criteria (2017-2020), it is classified as 'A3' in the fields of Administration, Accounting Sciences, and Tourism. Registered with ISSN number 1983-7151, Tourismo: Visão e Ação began its activities in 1998 with printed publications in English and Portuguese. In 2008, it transitioned to an online publication, expanding its reach to a broader audience. It maintains a policy of being an open-access journal without submission or access fees. The abbreviated title for the journal is Tur., Visão e Ação, commonly used in bibliographies, footnotes, references, and bibliographic captions.
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