This research aims to identify the characteristics of the tourism cluster in Porto de Galinhas, Pernambuco, Brazil. To achieve the study’s purpose, the following theoretical aspects were considered: identifying the characteristics of the tourism cluster and analyzing how these characteristics drive the tourist destination. It should be noted that this location represents the primary Sun and Sea tourism cluster in the state of Pernambuco. To facilitate the investigation, a qualitative case study approach was adopted. A structured interview script was used as the data collection instrument to engage with
17 stakeholders from businesses, government institutions, and local associations. In addition to primary data, 54 newspaper and magazine articles were gathered as secondary sources. The results demonstrate that the impact of the tourism cluster is significant for the region, both economically and socially. The research also highlights the conceptual challenge due to the geographical diversity and variety of sectoral contexts within the cluster. Theoretical contributions identify the region’s endogenous characteristics and clarify that it is not necessary for companies to be based in the destination to be part of the cluster; there are active cluster companies located in Washington, D.C. (USA), São Paulo - SP (Brazil), and Rio de Janeiro - RJ (Brazil). A new subcategory was identified, “memorable tourism experiences,” which enhances the destination’s attractiveness. Finally, it can be observed that in this study, the characteristics of the tourism cluster enhance the region’s inherent authenticity and strengthen the organizational and local performance of the destination.
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Turismo: Visão e Ação, linked to the Graduate Program in Tourism and Hospitality - Master's and Ph.D., is a scientific journal published in a continuous flow system, with an interdisciplinary and international scope. According to Qualis/CAPES criteria (2017-2020), it is classified as 'A3' in the fields of Administration, Accounting Sciences, and Tourism. Registered with ISSN number 1983-7151, Tourismo: Visão e Ação began its activities in 1998 with printed publications in English and Portuguese. In 2008, it transitioned to an online publication, expanding its reach to a broader audience. It maintains a policy of being an open-access journal without submission or access fees. The abbreviated title for the journal is Tur., Visão e Ação, commonly used in bibliographies, footnotes, references, and bibliographic captions.
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